Tuesday, February 28, 2012

Learn the Secrets of Automatic Influence for Your Internet Marketing Business

A key skill for Internet Marketers to master is the use of hypnotic writing, sometimes referred to as copywriting, in their marketing campaigns. This skill is necessary in order to get leads and customers to take the action you want them to take.

This post will present the study of compliance and understanding which psychological principles influence the tendency to comply with a request.

These principles are frequently referred to as weapons of influence.

It is important to know these principles as they are used by effective professionals who request you purchase something, you make a donation to something, or you vote for someone.

When used effectively, these principles have the ability to produce a distinct kind of automatic, mindless compliance from people … it is a willingness to say yes without thinking first.

In this ever-accelerating pace and informational crush of modern life, this particular form of unthinking compliance will be more and more prevalent in the future.

It will be increasingly important for the society to understand the how and why of automatic influence.

Here is a brief example of the genius of Coca-Cola and their use of persuasion, influence, and selling.

For more than 100 years, Coca-Cola has been one of the world’s foremost practitioners of what they call “one-way storytelling.” You and I call that an advertisement.

Coke is looking around and realizing that the 30-second television ad won’t take them where they want to go next. So they are turning to the tool that is quickly becoming the most important strategy for smaller businesses and that is content marketing.

For anyone who still thinks that content marketing is some kind of fad, take a look at the thinking (and dollars) going into Coca-Cola’s marketing strategy, aimed at doubling worldwide consumption of Coke by the year 2020.

Here is a look at three strategies from the great and advertising mind of Coca-Cola.

1st – “Liquid and linked” is the phrase Coke’s marketing team is using to describe its developing content strategy. A giant company like Coca-Cola creates countless “stories” every year in the form of a mobile app one day, a viral video another, and a really good television ad the third day. These individual pieces of content are bound together just like the “glass” of Coke gives shape to the whole endeavor. There is a balance between control (keeping your content linked by a coherent idea) and chaos (allowing your content to be liquid and to wander around the Net being shared and even altered along the way).

2nd – The 70/20/10 content plan is a nice framework for a complex content marketing strategy. In this framework, 70% of the content is low-risk bread and butter content. It is less controversial, less risky, and takes less time to prepare. 20% of the content is more in-depth, takes more time and energy to create, and connects more deeply with a well-defined segment of your audience. It innovates off of what is working with your target market and audience. The final 10% is high-risk content. It is the brand new ideas, the wild, hair raising stuff that might work; of course it might also fail.

3rd – Content excellence is to avoid creating noise. Without excellence, the time you spend on content marketing will be entirely wasted. If you can’t create content that is very good, you need to either get better or you need to partner with someone who has the talent to create content that is worth your audience’s attention.

There you have three of Coca-Cola’s ideas about content marketing.

It takes a while but many Internet Marketing entrepreneurs learn about the strategy of Content Marketing. They learn to identify their target market with keyword research and keyword research tools as they know they can not guess what the market desires.

To accomplish this, they use various methods, tools, and follow a traffic formula to build relationships with their leads and customers. They build websites that create trust. They collect name and email addresses using an Optin form on a Landing Page. They use email systems with both auto-responders and broadcast capabilities in order to send messages to their leads and customers. These email messages frequently send information, provide knowledge, and occasionally promote an offering. Many Internet Marketing entrepreneurs learn that leads and customers do not like to be sold to however they will browse and shop. Over an extended period of time, skilled Internet Marketers are able to use hypnotic writing skills, in their marketing campaigns, to get leads and customers to take the action they want. This is how they learn to identify a target market, to stay focused, and to add value to their target market. They learn to leverage the equity in their list and be successful in the world that includes the strategy of Content Marketing.

It looks easy but marketing is not a game for amateurs. Marketing is not just a battle of products. It is all about the strategy you use to benefit from Content Marketing.

You can find out more about Internet Marketing and home-based businesses by reading updates that will be posted at my blog over the next few weeks.

A great book to read is "Influence: the Psychology of Persuasion“ by Robert B. Cialdini as it was the source of some of the material contained in this post.

In closing, be sure to meet me at my website, WhoIsMikeFarrell, learn some tips about being No 1 on Google at aspenIbiz My Go-To-Market Partners, and learn how to be savvy with your money like the insiders at aspenIbiz The Conspiracy For Your Money Blog.

Be sure to share this post with anyone that you think would benefit from this message… thanks!

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