Enjoy This Christmas Message about Having a Wonderful Life

It is that time of year ... xx xx

One of my favorite movies xx xx


It is aired often this time of year because it is in the public domain so it is FREE to TV stations.  It has several life lessons however one that stands out is that while George Bailey (played by Jimmy Stewart) never achieved great celebrity status or prominence or wealth, his participation in many people’s lives mattered a great deal.

If you get a chance, give yourself a small gift of time and be sure to spend it watching “It’s a Wonderful Life” this holiday season.

Another gift you can give yourself is to go somewhere alone, sit quietly, and run a movie of your own making; make your own version of It’s a Wonderful Life.”

Think of the good days; the good people; the genuinely interesting and worthy work you have done; the satisfaction you have received from the tasks completed and goals achieved, even from goals attempted but missed.

Think of the ways in which you have done something as small as making a dour person laugh or generously over-tipping an especially hard-working person.

Think of something as big as creating and sustaining good jobs, creating and sharing beneficial information; being of real service to clients, patients, customers, or members of the community.

You will most likely have had a Wonderful Business and a Wonderful Life, at least on the good days; and ultimately, it is only the good days that matter.

And for that, I salute you.

Use your self-made movie to think and stay positive.  Use it as a basis to keep inner-directed and focused so you decide and strive to get exactly what you want.  Use this as the way to make the New Year your best year ever!

In closing, I have two more items for you.

First, I hope you enjoy this special time of year and my wishes for you include having a Merry Christmas, Happy Holidays, and Best Wishes for a Prosperous New Year.

Second, watch the short and funny video with 10 things about Santa Clause you most likely did not know!

Insert youtube video embed code here …


Finally, as we begin to think about the new year in front of us, and the goals we set for our-self, consider one of the greatest wealth creating things you can do for you and your family; become an entrepreneur and get self-employed using the Internet. Learn more here (bitly link to sfm)

I invite you to be sure to Read More of my Posts on my Internet Marketing blog at aspenIbiz BlackBox; Obtain Some Tips About Being No 1 on Google at aspenIbiz My Go-To-Market Partners, my Affiliate website; Learn How to be Savvy with Your Money Like the Insiders at aspenIbiz The Conspiracy For Your Money blog, and How to Live Longer at aspenIbiz My Life’s Advantage Today site.

I trust you enjoyed this post so be sure to Like it on Facebook, Tweet it on Twitter, or Bookmark & Share this post with anyone that you think would benefit from this message… thanks!

This is a DRAFT version of this post so please return to this blog in a few days to view the FINAL version of this post.

Be Thankful for Our Abundant Life

The Air Seems Gloomy.

This time of year it is easy to be gloomy and feel down in the dumps.  The fun times of Summer and Fall are over; the days are getting colder, it is feeling more like winter, and there is less sunshine each day because there are few and fewer hours of daylight.

Add to this our feeling that it has been a tough year (circa 2012) with several natural disasters and a toxic presidential election season here in the U.S. it is easy to be grumpy, full of anxiety, and in a state of flux.

Here in Colorado we experienced a tough fire season in June with the Front Range seemingly ablaze from Boulder to Colorado Springs.  On live TV, one Tuesday evening near Colorado Springs, 350 homes just vaporized due to the intense heat and firestorm outside of Colorado Springs.

Hurricane Sandy devastated parts of the tri-state region of New Jersey, New York, and Connecticut in late October one week before the presidential election. As a result, close to 60M people were impacted by losing power, cell phone service, Internet access, and running water for many days.

Also, this year (circa 2012) we were in the thick of our presidential election season with an excessively large number of attack ads on TV, continuous mudslinging by candidates, robo calls, and junk mail.  After counting the votes, the country appears to be deeply, although fairly evenly, divided with the popular vote of 59M to re-elect President Obama and 57M voting for Mitt Romney.

And now we have the incumbent members of the Administration and Congress saying the people have voted and they have a mandate.  The dictionary definition of mandate is to win an election convincingly or with a significant majority. A difference of 2 Million votes, out of 116M cast, is less than 2 percent which is hardly a majority or the mandate that is being espoused by many of the incumbents.

This outcome, and the associated mandate rhetoric, adds to the polarization of our country with a belief that consensus seems so difficult and there are ongoing feelings of despair.

Attention is now focusing on the looming financial cliff … which is a term to describe the sudden increase in taxes and decrease in government spending aiming to reduce the size of the national debt. Most economists feel as though the sudden changes would plunge the country into another recession, especially given the fact that the country has been so dependent on fiscal stimulus over the past number of years.

It is being reported that 90% of America’s citizens will be impacted and on average the taxes for each citizen will increase by $3,500 if our legislators do nothing and we fall off the financial cliff.  This situation and all the discussion about the approach to resolve the financial cliff is yet again adding to our feelings of despair, anxiety, and flux.

Yes indeed, the air seems full of doom and gloom.


Our First Thanksgiving celebration!

While these are indeed trying times, and the media loves to talk about how bad things are, as we approach Thanksgiving, I have a few items for us to think about and suggest that we all Be Thankful!

Let me start by providing a brief history of our Thanksgiving celebration and offer a different outlook based on a more abundant perspective.

Here is a brief history of our first Thanksgiving celebration and while reading it, you too will feel it is indeed a time to Be Thankful!

The 1620 voyage from England to America was more than 3,000 miles and beset by autumn storms.

The Pilgrims arrived in the New World in November of 1620.  Since it was during the early part of winter, it was very difficult for them to find food and build shelter.

Already weakened by their two-month voyage, most of the passengers failed to survive the first few months in their new homeland.

Fortunately, native people already lived in the Massachusetts Bay area.  These native people were called Wampanoag and they shared their knowledge of local crops and navigation with the “coat-men” as they called the English.  They helped the colonists survive.

The English colonists we call Pilgrims celebrated days of thanksgiving as part of their religion. But these were days of prayer, not days of feasting.

Our national holiday, “Turkey Day” really stems from the feast held in the autumn of 1621 by the Pilgrims and the Wampanoag to celebrate the colony's first successful harvest. It was truly a time to Be Thankful!


Our Abundant Life

Next, let’s advance about 400 years to today and take a little different perspective by thinking about the advances, listed below, that have occurred in the past 100 years.  These items are the next reasons to Be Thankful!

In the last century child mortality has dropped 90%, while our life span has doubled.

Average per capita income worldwide has tripled.

It takes a significantly smaller amount of our weekly or monthly earnings to feed ourselves as groceries cost 13 times less than they did in the 1870s. We have more money to spend on other items than feeding ourselves.

Poverty has declined more in the last 50 years than it did in the previous 500 years.  Seventy percent of the people who are classified as being at a poverty level have running water, in-door toilets, housing, refrigerators, TVs, cell-phones, and cars.  This means that 70% of people at the poverty level have items that were only dreamed about by, and would be luxuries of, the wealthiest like Thomas Edison, Henry Ford, and John Rockefeller … who were mega millionaires in the past century.  And the reality is that we’re just getting started with these advances.  There are huge forces at work that will soon bring an even greater world of abundance to us and it is indeed a time to Be Thankful!

And, just in the past few months, while we were being savaged by fire-storms, hurricanes, and a toxic election season, we are seeing significant advances on the economic front.

The wage gap between workers in China and the USA is shrinking.  Only ten years ago, the wage gap difference was 22 times; today it is down to just under 10; and in 2015 the wage gap is likely to be under five.  As a result, there is a Revival in American Manufacturing which will provide a boost for our economy.

The global energy map is being redrawn with the resurgence of oil and natural gas production in the USA.  This is spurring economic activity, potentially reducing the gas and electricity prices, and changing the role of global energy trade.  By 2020, the U.S. is projected to become the largest global oil producer and a net exporter by 2030 surpassing Russia and Saudi Arabia, This energy comeback for America is a once-in-a-generation opportunity and is planting the seeds for boosting our economy and providing energy independence for the USA.

Just like the Pilgrims who were appreciative of their life of abundance and indulged in our first Thanksgiving celebration, we should Be Thankful we live in a time and place, where even though it seems as if we are in a state of flux and anxiety, we can be like the Phoenix (who rose from its own ashes) and reboot our careers and our lives to indeed have an abundant future.


Celebrating Your Abundant Harvest

Finally, it is indeed almost Turkey Day... which means you're probably going to be spending a lot of time in airports, hiding out from relatives, and relaxing on the couch -- all of which are great times to catch up on some reading, reflecting on our lives, and giving thanks.

Actually, there's just something about waking up from a turkey-induced coma that can give you a completely fresh perspective.

Here is one more perspective and the final item for you to think about during this season for us to Be Thankful. 

In calendar terms, Thanksgiving follows harvest as the seasons are circular.  The autumn harvest follows the Spring planting  and a long, hot Summer of farming.  Planting is motivated by the harvest so the more you harvest, the more likely you will be to plant aggressively and farm tirelessly and enthusiastically.

Our nation’s financial condition reflects how many, or how few, of its citizens are now motivated to plan and farm well.

To some, it seems easier to camp out and protest than work day and night to create something of worth.

Plus, these days there is much criticism of those who plant aggressively, farm tirelessly and enthusiastically, and harvest abundantly.

There is an evil anti-achievement, pro-entitlement, socialist-communist movement once again attempting to assert itself, weaving through politics and public policy, media, and academia.

If you create an abundant harvest, you will have critics and you have this entire movement as your enemy.

You may think you are merely running an exceptionally successful hardware store in Omaha (for example) but you are actually part of an epic battle.

So I too wish for you a harvest that all will envy; and a home your enemies can’t stop taking pictures of and gossiping and griping about.  By creating such harvest, you are making the greatest possible contribution to the cause.

Warren Buffet may feel guilty, in his advanced age about his wealth, but he should not as his companies employ over 200,000 people.  Not only should he pay less tax than his secretary, he should get a free pass.  We all owe him.

I am here and writing this message to be about the harvest of you my reader. Not to demand more of it; not to feed those who skipped the spring planting or summer’s work, but to join in your celebration. It is indeed a time to Be Thankful!

If you have a green thumb, overalls, and work shoes in your closet … I am here to join in your celebration!

Yes, this is a time to Be Thankful!  We have our dignity, our acquired skills, and our willingness to work.

Let’s end with a great story from Earl Nightingale about the pastor who stopped alongside the road and walked over to speak with a farmer at work.  The pastor praised the magnificent farm God had blessed the farmer with.  The farmer replied, “Yes, I have been blessed. But you should have seen this place when God had it all to himself.”

This is a good time to thank my family, my friends, my business associates, and all those who have been inspired by my work and benefited by our interactions. God bless all of you!

Together, let us Be Thankful for the abundance we have and the abundant future in front of us.

Now go out there and have a Happy Thanksgiving and Enjoy “Turkey Day!”

I Hope You Enjoy the Posts. Let Me Know What You Think.

 In closing, be sure to Read More of my Posts on my Internet Marketing blog at aspenIbiz BlackBox; Obtain Some Tips About Being No 1 on Google at aspenIbiz My Go-To-Market Partners, my Affiliate website; Learn How to be Savvy with Your Money Like the Insiders at aspenIbiz The Conspiracy For Your Money blog, and How to Live Longer at aspenIbiz My Life’s Advantage Today site.

Prosperity Is Based on How You Use Your Life Energy

Your mind is the creator of your life so you want to use its energy wisely.

In addition to being an entrepreneur and a business owner, you need to be 100% responsible for your results.

When you do this, you take charge of what you allow in your mind and become a manifestor of results, both good and bad and do not allow yourself to become a victim of reality.

The truth is that you have no control over the outside world but you do have control over your thoughts and actions.

When the world gives you lemons, don’t complain about getting lemons but take action and make lemonade.

You need to learn to take deliberate action in the direction of your dreams.

If you think the economy is bad, or if you have lost your job, take action and reinvent yourself.

Learn how to create a mindset of abundance as opportunity is always out there; yes you may have to knock on doors to find it but it is there.

Start paying attention to what you want in life.  Get out of your unconscious behavior and old comfort zones; open your eyes to what you truly want.

That way you can focus your mental, physical, emotional, spiritual, and financial energies towards getting the things you do want.

When you have a clear understanding of what you want, and why you want it, this clarity is power for manifesting that results that you desire.

One method to help you identify what you want, is to identify what you do not want.  Carry a small notebook with you and jot down everything that comes to mind on what you do not want.  For example, I do not want to give my personal power and prosperity away to the news media because it makes me feel depressed and down about the future.  So now I pay more attention to what TV and radio shows I follow and include shows or news segments with educational information that can help me improve my business.

Prosperity is indeed a decision that you make on how to use your life energy to get the right mindset and develop marketing strategies to take your business to a new level with like-minded people.

It takes a while but many Internet Marketing entrepreneurs learn how to become a manifestor and not be a victim of reality.

It looks easy but being an Internet Marketing entrepreneur is not a game for amateurs.  Marketing is not just a battle of products.  It is all about the strategy you use to benefit from your Peak Performance.

You can find out more about Internet Marketing and home-based businesses by reading updates that will be posted at my blog over the next few weeks.

A great book to read is "The New Psycho-Cybernetics“ edited and updated by Dan S. Kennedy as it was the source of some of the material contained in this post. 

In closing, be sure to meet me at my website, WhoIsMikeFarrell, learn some tips about being No 1 on Google at aspenIbiz My Go-To-Market Partners, and learn how to be savvy with your money like the insiders at aspenIbiz The Conspiracy For Your Money Blog.

Be sure to share this post with anyone that you think would benefit from this message… thanks!

How to Accomplish More in Less Time

Being a successful Internet Marketing entrepreneur requires you to have a quality mindset.  If you don’t have a good inner game, your outer game is going to be below average.

Sadly, most entrepreneurs do not recognize the important fact that they must value their minds as their most important asset in generating income, creating wealth, and happiness.


Napoleon Hill, who wrote Think and Grow Rich, said that “You have absolute control over but one thing – your thoughts.  If you fail to control your mind, you will control nothing else.  What you hold in your mind today will shape your experiences of tomorrow.” 


So how can we use the power of our mind to accomplish more in less time?  We need to program ourselves for success.


Your subconscious mind does not know right from wrong; it simply receives and files thoughts.  It does exactly what the conscious mind tells it to do.  According to scientists, your subconscious mind will hold more information than all the libraries in the entire world put together.  Your power to be whatever you want starts with your desire and commitment.


Program new information into your computer that makes you feel good about yourself and allows you to use your potential.  New beliefs created from your new thoughts will enable you to stay motivated to do whatever it takes to reach your goals or dreams.


As the most important organ in the body and a highly sophisticated memory bank, the mind works upon the information and data you feed into it every day; and with it, creates the reality of your life.


That is why it is so important to carefully consider the kind of information you feed your mind.


Everything you think, true or false, good or bad, goes from the conscious mind and imprints on the subconscious mind.  That information is translated into a picture.  So whatever information is programmed into your subconscious mind about your abilities, your potential, and your worth, is what you believe to be true and becomes your self-image.


Too often, you don’t see your real talents and skills; you simply see the information that has been programmed into your computer from outside sources and your outdated thoughts (whether it is beneficial or detrimental to you).  And your self-image, whether real or illusionary, is a foundation upon which your entire future is built.  You will simply act out the type of person you conceive yourself to be based upon your own beliefs about yourself. 


The bottom line for us as self-employed entrepreneurs and business owners is that the sole means by which you may control your destiny is through your thinking processes.


When you consider the brain as a computer, you can act only in a manner that will match the pictures of who you think you are and what you think you can do.


The great news is that you have the power today to reprogram yourself with new, empowering information that will change your life for the good, forever.


When you program yourself for success, you can use the power of your mind to accomplish more in less time.


It takes a while but many Internet Marketing entrepreneurs learn how to program themselves for success.  


It looks easy but being an Internet Marketing entrepreneur is not a game for amateurs.  Marketing is not just a battle of products.  It is all about the strategy you use to benefit from Programming for Success.


You can find out more about Internet Marketing and home-based businesses by reading updates that will be posted at my blog over the next few weeks.


A great book to read is "The New Psycho-Cybernetics“ edited and updated by Dan S. Kennedy as it was the source of some of the material contained in this post. 


In closing, be sure to meet me at my website, WhoIsMikeFarrell, learn some tips about being No 1 on Google at aspenIbiz My Go-To-Market Partners, and learn how to be savvy with your money like the insiders at aspenIbiz The Conspiracy For Your Money Blog.


Be sure to share this post with anyone that you think would benefit from this message… thanks!

Learn the Secret of Marketing to the Affluent

You most likely have had this experience.

You go to a store or a trade show with the objective of purchasing something.  You present yourself as a ready, willing, and able buyer.

You make it real clear that price was not the key concern yet the sales person was busy selling features and functions of the product and the product’s price.  They made no attempt at presenting themselves as the go-to guy or gal.

What you most likely noticed in this type of exchange is that there is no differentiation of their offering; they focus on price.

The thing most marketers and sales people fail to get about affluent clients or customers is that they are, by and large, NOT interested in learning a lot of technical information about WHAT they are going to buy.

Do you know that a very significant percentage of the affluent population pulled themselves up by their bootstraps … they have gone from poor to rich.

Many came from stark or relative poverty, or other difficult circumstances, and are still very much governed by having been poor.  They never disconnect emotionally from this past no matter how successful and wealthy they become.

As an example, Walt Disney was once driving from Disneyland to his home when he saw and stopped briefly to admire a particular new car in a showroom window.

While driving home from the showroom, he said aloud to himself “Gee, I wish I could afford one of those.”

It was a half hour later that it occurred to him … “Hey, I can afford that” … so he turned around and drove back to the dealership and bought himself that car.

This reveals a little something about the self-made affluent … while most have unrestricted spending power they are in reality, conflicted about money.  They battle guilt, fear, anxiety, and abhor waste.

However, as an Internet Marketing entrepreneur, you may very well find your best customers or clients in the segment of the economy that is comprised of the affluent self-made business owners and entrepreneurs so it is a good idea to learn the secrets of marketing to the affluent.

The personality of the affluent is sharply drawn, with little ambiguity, so they can be the easiest of all to market a wide variety of goods and services to … however you need to understand their profile.

Their profile is comprised of three parts.

First, they are fiercely independent and will not take no for an answer.

Second, they are great admirers of the qualities that got them where they are and if they admire you, they will reward your with their business.

Third, they are searching for value as they define it. They know the value of a dollar and tend to pride themselves on being smart about money and getting good deals.

Examples of this profile include: Donald Trump who bought his oceanfront manor as a bargain during a foreclosure proceedings and recouped his investment by selling all the antiques, antique furniture, and art that came with it and replacing the items with reproductions; the late Sam Walton who drove old pickup trucks; and Warren Buffet who buys his suits off-the-rack, his winter coats in the summer, and brings his lunch to work in a brown paper bag.

What is key to know about selling to the affluent is that their buying behavior is driven by emotions, known as the E-factors and then justified, if necessary, after the fact with logic.

Several of the E-factors include insecurity, fear of being thought of as takers, pride, love, guilt, and greed.

You can profit significantly by giving serious though in how you present your products and services so they are in sync with these E-factors of the affluent.

Many business people have a hard time in terms of selling to affluent clients.  They need to learn they only need to provide enough information about how a product works to satisfy a buyer’s curiosity and to reassure them that you are the most knowledgeable resource about the product they are interested in obtaining.

Most affluent buyers are not in the hunt for in-depth technical product knowledge; they are in search of the go-to guy who they can trust to make the best decisions and prescribe the best solutions for them.

It takes a while but many Internet Marketing entrepreneurs learn the secret of Marketing to the Affluent.  They learn to identify their target market with keyword research and keyword research tools as they know they can not guess what the market desires; they know their WHO.

To accomplish this, they use various methods, tools, and follow a traffic formula to build relationships with their leads and customers.  They build websites that create trust.  They collect name and email addresses using an Optin form on a Landing Page.  They use email systems with both auto-responders and broadcast capabilities in order to send messages to their leads and customers.  These email messages frequently send information, provide knowledge, and occasionally promote an offering.  Many Internet Marketing entrepreneurs learn that leads and customers do not like to be sold to however they will browse and shop.  Over an extended period of time, skilled Internet Marketers are able to use hypnotic writing skills, in their marketing campaigns, to get leads and customers to take the action they want.  This is how they learn to identify a target market, to stay focused, and to add value to their target market.  They learn to leverage the equity in their list and be successful in the world that includes Marketing to the Affluent.

It looks easy but marketing is not a game for amateurs.  Marketing is not just a battle of products.  It is all about the strategy you use to benefit from Marketing to the Affluent.

You can find out more about Internet Marketing and home-based businesses by reading updates that will be posted at my blog over the next few weeks.

A great book to read is "No B.S. Marketing to the Affluent“ by Dan Kennedy of Glazer Kennedy Inner Circle (GKIC) as it was the source of some of the material contained in this post.

In closing, be sure to meet me at my website, WhoIsMikeFarrell, learn some tips about being No 1 on Google at aspenIbiz My Go-To-Market Partners, and learn how to be savvy with your money like the insiders at aspenIbiz The Conspiracy For Your Money Blog.

Be sure to share this post with anyone that you think would benefit from this message… thanks!

Learn the Secrets of Automatic Influence for Your Internet Marketing Business

A key skill for Internet Marketers to master is the use of hypnotic writing, sometimes referred to as copywriting, in their marketing campaigns. This skill is necessary in order to get leads and customers to take the action you want them to take.

This post will present the study of compliance and understanding which psychological principles influence the tendency to comply with a request.

These principles are frequently referred to as weapons of influence.

It is important to know these principles as they are used by effective professionals who request you purchase something, you make a donation to something, or you vote for someone.

When used effectively, these principles have the ability to produce a distinct kind of automatic, mindless compliance from people … it is a willingness to say yes without thinking first.

In this ever-accelerating pace and informational crush of modern life, this particular form of unthinking compliance will be more and more prevalent in the future.

It will be increasingly important for the society to understand the how and why of automatic influence.

Here is a brief example of the genius of Coca-Cola and their use of persuasion, influence, and selling.

For more than 100 years, Coca-Cola has been one of the world’s foremost practitioners of what they call “one-way storytelling.” You and I call that an advertisement.

Coke is looking around and realizing that the 30-second television ad won’t take them where they want to go next. So they are turning to the tool that is quickly becoming the most important strategy for smaller businesses and that is content marketing.

For anyone who still thinks that content marketing is some kind of fad, take a look at the thinking (and dollars) going into Coca-Cola’s marketing strategy, aimed at doubling worldwide consumption of Coke by the year 2020.

Here is a look at three strategies from the great and advertising mind of Coca-Cola.

1st – “Liquid and linked” is the phrase Coke’s marketing team is using to describe its developing content strategy. A giant company like Coca-Cola creates countless “stories” every year in the form of a mobile app one day, a viral video another, and a really good television ad the third day. These individual pieces of content are bound together just like the “glass” of Coke gives shape to the whole endeavor. There is a balance between control (keeping your content linked by a coherent idea) and chaos (allowing your content to be liquid and to wander around the Net being shared and even altered along the way).

2nd – The 70/20/10 content plan is a nice framework for a complex content marketing strategy. In this framework, 70% of the content is low-risk bread and butter content. It is less controversial, less risky, and takes less time to prepare. 20% of the content is more in-depth, takes more time and energy to create, and connects more deeply with a well-defined segment of your audience. It innovates off of what is working with your target market and audience. The final 10% is high-risk content. It is the brand new ideas, the wild, hair raising stuff that might work; of course it might also fail.

3rd – Content excellence is to avoid creating noise. Without excellence, the time you spend on content marketing will be entirely wasted. If you can’t create content that is very good, you need to either get better or you need to partner with someone who has the talent to create content that is worth your audience’s attention.

There you have three of Coca-Cola’s ideas about content marketing.

It takes a while but many Internet Marketing entrepreneurs learn about the strategy of Content Marketing. They learn to identify their target market with keyword research and keyword research tools as they know they can not guess what the market desires.

To accomplish this, they use various methods, tools, and follow a traffic formula to build relationships with their leads and customers. They build websites that create trust. They collect name and email addresses using an Optin form on a Landing Page. They use email systems with both auto-responders and broadcast capabilities in order to send messages to their leads and customers. These email messages frequently send information, provide knowledge, and occasionally promote an offering. Many Internet Marketing entrepreneurs learn that leads and customers do not like to be sold to however they will browse and shop. Over an extended period of time, skilled Internet Marketers are able to use hypnotic writing skills, in their marketing campaigns, to get leads and customers to take the action they want. This is how they learn to identify a target market, to stay focused, and to add value to their target market. They learn to leverage the equity in their list and be successful in the world that includes the strategy of Content Marketing.

It looks easy but marketing is not a game for amateurs. Marketing is not just a battle of products. It is all about the strategy you use to benefit from Content Marketing.

You can find out more about Internet Marketing and home-based businesses by reading updates that will be posted at my blog over the next few weeks.

A great book to read is "Influence: the Psychology of Persuasion“ by Robert B. Cialdini as it was the source of some of the material contained in this post.

In closing, be sure to meet me at my website, WhoIsMikeFarrell, learn some tips about being No 1 on Google at aspenIbiz My Go-To-Market Partners, and learn how to be savvy with your money like the insiders at aspenIbiz The Conspiracy For Your Money Blog.

Be sure to share this post with anyone that you think would benefit from this message… thanks!

Learn How to Use the Place Strategy that Supports Premium Prices

America divides into niches and subcultures.

Each individual belongs to at least one of each but most belong to several of each.

Understanding how that niche or subculture membership and affinity, stretches the price elasticity of just about all goods and services, can put a great deal of lost money into your bank account.

Simplistically, niches are occupational and vocational; subcultures are by interest, belief, and activity. For example, insurance salespeople are a niche and deer hunters a subculture.

By further subdividing niches and subcultures, you get life insurance salespeople, property and casualty insurance salespeople, and specialized property and casualty; you can even find a niche of insurers for collector cars and rare art works.

In the subculture space, you can find deer hunters who use only bow and arrow and deer hunters who only hunt in the Midwest.

Most people have very strong identification with, and affinity to, whatever niches, sub-niches, and subcultures to which they think they belong to and they tend to buy a lot of things somehow linked to those niches and subcultures.

The deeper the commitment to niche or subculture, the less price matters for the precisely matched product. More price elasticity exists when moving a generic product to the niche.

Several key links about product / place / pricing must be cut. One link that must be cut is the value, in your mind, of the ingredients that comprise the product. Another link that must be cut is that some product comprised of the exact same ingredients may be readily available at a substantially different price, at a different place. Cutting this link is essential.

Place in this context is not necessarily a geographic place but a niche or subculture.

Again, price pressure goes up, if you can move a product from generic or mainstream, to niche or subculture. This why we add value to a generic product; it makes it customized or match a specific niche or subculture or client or customer.

Here are several key lessons to follow in order keep from being stupid with your Place Strategy. You must learn to make your sales in a competitive vacuum or you must get comfortable with selling at dirt-cheap, forced-down prices with nominal or commodity like profits.

Lesson 1 – Avoid loading the wagon and then wonder who might buy what you have to offer.

Lesson 2 – Avoid one product, one size fits all approach. Modify, reposition, repackage what you have for different markets or different segments.

Lesson 3 – Avoid treating all places (such as media) the same. While there is undoubtedly some cross-over between The Robb Report, New Yorker, and Town & Country, do not put the same generic add in all 3 magazines and expect stellar results; it will not happen.

Lesson 4 – Do not miss out on “unique” place opportunities. Nationally, or locally; offline or online, there are lots of unique place and media opportunities. Find and decide on these first; then work backwards to modify or engineer a version of your product or service for that place.

Lesson 5 – The riches are in the niches so don’t insist on one, simple business instead of a dozen small, market-matched vertical business under one umbrella. Some want to push out their generic offer to everybody and anybody instead of modifying and customizing their offering into a dozen niche markets because it is too much work; avoid this stupid thinking.

Lesson 6 – Almost everybody works harder than necessary for each dollar they make than selling in a place that limits price rather than a place that liberates it. For example, a John Wayne figurine sells in a lot of places for $15, $20, maybe $25 however in Cowboys & Indians Magazine, it can sell for $135 because people looking for cowboy stuff know they can go to this place, find what they are looking for, and don’t need to look all over, even if the price is less expensive. As an enticement, the seller might even add a simple ebook with a bio and list of John Wayne movies as a way of creating a simple John Wayne package, justifying the higher price in the mind of the buyer and differentiating themselves from those just selling the figurine. In this example, go where buyers of cowboy stuff go.

Lesson 7 –There is an app that lets you wave your phone over any item’s bar code in any store and instantly get prices on that item from Amazon and other e-commerce discounters. Avoid selling something easily commoditized and price compared in a place where such comparison is easy as that spells DOOM. If you insist on creating interest, offline, for item “x” in a new prospect’s mind, and then drive that prospect online, you are a market maker for six billion competitors and you are asking to be Google slapped. Learn to make sales in a competitive vacuum or you must get comfortable with selling dirt-cheap, forced-down prices and nominal profits.

If you follow these 7 lessons, you are able to get price out of the mind of a buyer of the products and services of your business. If you do not follow them, you will always be in a position where price is always an issue in the mind of the buyer and you will likely be challenged and always be suppressed by competition and commoditization.

It takes a while but many Internet Marketing entrepreneurs learn the Place Strategy. They learn to identify their target market with keyword research and keyword research tools as they know they can not guess what the market desires.

To accomplish this, they use various methods, tools, and follow a traffic formula to build relationships with their leads and customers. They build websites that create trust. They collect name and email addresses using an Optin form on a Landing Page. They use email systems with both auto-responders and broadcast capabilities in order to send messages to their leads and customers. These email messages frequently send information, provide knowledge, and occasionally promote an offering. Many Internet Marketing entrepreneurs learn that leads and customers do not like to be sold to however they will browse and shop. Over an extended period of time, skilled Internet Marketers are able to use hypnotic writing skills, in their marketing campaigns, to get leads and customers to take the action they want. This is how they learn to identify a target market, stay focused, and add value to their target market. They learn to leverage the equity in their list and be successful in the world that includes the Place Strategy.

It looks easy but marketing is not a game for amateurs. Marketing is not just a battle of products. It is all about the strategy you use to benefit from the Place Strategy.

You can find out more about Internet Marketing and home-based businesses by reading updates that will be posted at my blog over the next few weeks.

A great book to read is "No B.S. Price Strategy“ by Dan S Kennedy as it was the source of some of the material contained in this post.

In closing, be sure to meet me at my website, WhoIsMikeFarrell, learn some tips about being No 1 on Google at aspenIbiz My Go-To-Market Partners, and learn how to be savvy with your money like the insiders at aspenIbiz The Conspiracy For Your Money Blog.

Since this is the first post on this blog for the year, I would like to provide Best Wishes for a Prosperous New Year!

Be sure to share this post with anyone that you think would benefit from this message… thanks!