Thursday, December 31, 2009

Top 10 in 2010 New Years Message from Mike Farrell with aspenIbiz

It is New Year’s Eve and last week I said I would synthesize some of the Top 10 for 2010 lists I was reviewing and provide my own Top 10 List with trends spread across Business, Technology, and the Global Economy categories.

I did not realize how difficult this would be to do. I did prepare a Top 10 list however since my list is a summary of several Top 10 Lists, I will Tweet on Twitter over the next few days the original Top 10 lists and provide each of them as specific blog post so you can read them together at one time and learn a little more about these trends.

So here we go:

1st – The trend will be toward a more normal monetary policy ... meaning the time of 0% interest rates is over.

2nd – There is growing uncertainty over the ability of governments to fund large deficits ... meaning investors just don’t want to buy the debt being issued by governments, this is called sovereign debt. If there is so much supply and little demand, the price received by the government for the debt issued will be lower and therefore the yield or interest rate will be higher. This is another reason interest rates will not remain at 0% much longer and are going up.

3rd – It will be a jobless recovery and this is going to hurt ... on a global basis, it is estimated there will be 60M more people unable to find work than there were in 2009 ... ouch. Here is a great book to read, Mobs, Messiahs, and Markets ... you can find it on Amazon and it is on the bookshelves at Barnes and Nobles, and Borders.

4th – Green computing and energy efficiency will be the rage. Have you ever noticed the heat that your laptop generates? Now just image large office buildings and huge data centers ... computing has got to be more efficient energy wise.

5th – Cloud computing will be the trend in this coming year. This essentially means computing capability will be like a utility and large companies and government agencies will subscribe to this capability like we subscribe to water, power, and heating and air conditioning.

6th – There will be a huge increase in mobile computing, telecommuting, and virtual meetings.

7th – The upside down economy and turmoil is creating entrepreneurial opportunities as long as you can deal with a situation that is about as stable as lava flow.

8th – Demand is exploding for locally grown and made products which means more support for mom and pop stores. Many know they need to consume but they want to be also socially conscious.

9th – China will be central to every global issue in the coming year from the economy, to climate change, to nuclear diplomacy.

10th – After 130 flights spanning 3 decades, the last space shuttle is scheduled to fly in 2010. In addition to a crew of 5 or 6 well-trained pilots and astronauts, a US politician, a Saudi prince, a school teacher, several mothers of three-children, and a 77 year old man also hitched a ride into space. Until Orion, which is the Shuttle replacement and estimated to be ready to go in 2015, the US has outsourced to Russia the transport of astronauts to the International Space Station. I don’t know about you, but to me, this just seems weird ... I guess it is just a sign of the times.

You can find out more about these Top 10 Trends, Internet Marketing opportunities, and home-based businesses by reading updates that will be posted at my blog over the next few weeks and following my Tweets on Twitter.

As a former engineer with General Dynamics and management consultant at Deloitte ... I am on a mission to empower individuals by increasing their financial literacy, improve their ability for personal sustainability, and contribute to the program that has a goal of creating 100 Millionaires by 2012.

Until next time, I invite you to:

Meet me at Facebook :

Follow me on my Blog :

and on Twitter :

Watch me on my YouTube channel :

Join me in my venture at aspenIbiz as I pursue financial literacy and alternative business opportunities with multiple income streams.

When not traveling for business or pleasure, Mike operates his own Internet Marketing company and consulting firm from his home in the mountains of Colorado.

In closing, if you are a reluctant entrepreneur, a business owner, employed in an 8-5 job, or recently retired, yet still wanting to be plugged-in to the next wave of economic prosperity, you can join me in pursuing the lifestyle you want to live by following this aspenIbiz link.

You can watch my video update here of this blog post.

Thursday, December 24, 2009

The Law of Focus … Ries & Trout, as explained by Mike Farrell with aspenIbiz

The key activity is to “burn” your way into the mind of the customer or prospect by narrowing the focus to a single word or concept.

Federal Express was able to put the word “overnight” in the minds of its prospects because it sacrificed its product line and focused on overnight package delivery only.

When FedEx later got into home or business delivery in a few days, it created a new category and called it FedEx Ground.

Some go even further to solidify their position. Heinz owns the word ketchup. But they wanted to drive the point home with “slowest ketchup in the West”, preempting other suppliers of ketchup that were trying to emphasize thickness. This additional concept of a few more words around the key word is called a long tail and helps Heinz maintain a 50% market share.

The essence is to use your copy to narrow the focus so you become stronger. You can’t stand for something if you chase everything. Use market research where you define your target market … what they need … developing a product that meets these needs … and use copywriting to create a perception that you are best at solving their problem. Then test, monitor, and iterate to ensure you are perceived that way in the mind of your customer.

Here are a few more examples:

Crest … prevents cavities
Mercedes … engineers luxury passenger vehicles
Domino’s … delivers pizza to your home
Nordstrom … provides superior service by offering a personal shopper

Many Internet Marketing entrepreneurs are using techniques and tools like mind-mapping, keyword research, “Attraction Marketing Formula,” “Magnetic Sponsoring,” and MindMeister to position themselves and their products to solve the needs of the customer or prospect focusing on a single word or concept. They then use hypnotic writing skills to not emphasize why their offering is better, feature and function-wise, over a competitor’s offering but to develop a message that will seduce and persuade a customer to take the action you want.

Marketing is not a battle of products. It is a battle of focus for a single word or concept in the mind of their customer or prospect / lead.

You can find out more about Internet Marketing and home-based businesses by reading updates that will be posted at my blog over the next few weeks.

As a former engineer with General Dynamics and management consultant at Deloitte … I am on a mission to empower individuals by increasing their financial literacy, improve their ability for personal sustainability, and contribute to the program that has a goal of creating 100 Millionaires by 2012.

Until next time, I invite you to:

Meet me at Facebook :

Follow me on my Blog :

Watch me on my YouTube channel :

Join me in my venture at aspenIbiz as I pursue financial literacy and alternative business opportunities with multiple income streams.

When not traveling for business or pleasure, Mike operates his own Internet Marketing company and consulting firm from his home in the mountains of Colorado.

In closing, if you are an entrepreneur, a business owner, employed in an 8-5 job, or recently retired, yet still wanting to be plugged-in to the next wave of economic prosperity, you can join me in pursuing the lifestyle you want to live by following this aspenIbiz link.

Saturday, December 19, 2009

The Law of Perception … Ries & Trout; as explained by Mike Farrell with aspenIbiz

This post is a follow up to my recent tweet about The Law of Perception.

Many people think marketing is a battle of products. In the long run, they believe the best product will win.

Marketing people are preoccupied with doing research and getting the facts. They then analyze the data to make sure the truth is on their side, confident they have the best product and that ultimately, the best product will win.

It is an illusion. All that exists in the world of marketing are perceptions in the minds of the customer or prospect (lead or applicant). Their perception is the reality ... everything else is an illusion.

Marketing is a manipulation of those perceptions and creating illusions to solve a problem of the prospect or customer. They don’t care about how good “what you have” is, compared to the competition … they just want to know it will solve their problem and work for them.

Your entire marketing efforts should be to meet and exceed those perceptions. You have to study how those perceptions are formed and focus your marketing campaigns on meeting and exceeding those perceptions.

For example the three largest selling Japanese imported cars in America are Honda, Toyota, and Nissan. The Japanese automobile manufactures sell the same cars in the USA as they do in Japan. If it was a battle of products, you would expect, percentage wise, the same sales volume would hold true for cars sold in the USA as in Japan. Yet in Japan, Toyota sells 4X as many automobiles as Honda does. Why?

To answer that, let’s think about the following interchange. If you told friends in New York you bought a Honda, they might ask, “Was it a Civic?, an Accord?, or a Pilot?” If you told a friend in Tokyo you bought a Honda, they might ask “what kind of motorcycle did you buy?” In Japan, Honda is perceived as a motorcycle company and most people in Japan don’t want to buy a car from a motorcycle company.

Many Internet Marketing entrepreneurs are using techniques and tools like mind-mapping, keyword research, “Attraction Marketing Formula,” “Magnetic Sponsoring,” and MindMeister to position themselves and their products to solve the needs of the customer or prospect. They use hypnotic writing skills to not emphasize why their offering is better, feature and function-wise, over a competitor’s but to develop a message that will seduce and persuade a customer that what is offered will work for them.

Marketing is not a battle of products. It is a battle of perceptions.

You can find out more about Internet Marketing and home-based businesses by reading updates that will be posted at my blog over the next few weeks.

As a former engineer with General Dynamics and management consultant at Deloitte … I am on a mission to empower individuals by increasing their financial literacy, improve their ability for personal sustainability, and contribute to the program that has a goal of creating 100 Millionaires by 2012.

Until next time, I invite you to:

Meet me at Facebook :

Follow me on my Blog :

Watch me on my YouTube channel :

Join me in my venture at aspenIbiz as I pursue financial literacy and alternative business opportunities with multiple income streams.

When not traveling for business or pleasure, Mike operates his own Internet Marketing company and consulting firm from his home in the mountains of Colorado.

In closing, if you are an entrepreneur, a business owner, employed in an 8-5 job, or recently retired, yet still wanting to be plugged-in to the next wave of economic prosperity, you can join me in pursuing the lifestyle you want to live by following this aspenIbiz link.

Tuesday, December 15, 2009

The Law of the Mind – It’s better to be first in the mind than to be first in the marketplace … Ries & Trout explained by Mike Farrell with aspenIbiz

This post is a follow up to my recent tweet about The Law of the Mind.

The law of the mind follows from the law of perception. If marketing is a battle of perception, not product, then the mind takes precedence over the marketplace.

For example IBM wasn’t first in the marketplace with the mainframe computer … Remington Rand was first with the Univac. But thanks to massive marketing efforts, IBM got into the mind first and won the computer battle early for mainframe computers.

Many entrepreneurs are tripped up by this law. Someone has an idea or concept they believe will revolutionize an industry however the problem is getting the idea or concept in the prospect’s mind.

The conventional solution is to throw money at marketing your product but this is not the way to do it. There is more money wasted in marketing than any other human activity … you can’t change a mind once a mind is made up.

This principle accounts for the mystery of the well-formed opinion that can almost instantly appear in a person’s mind. One day you have never heard of a person. The next day a person is famous … remember Susan Boyle singing “I Dreamed a Dream” on Britain’s Got Talent in April 2009 … they have gone viral. And, the “overnight sensation” is not an unusual phenomenon.

So what does one do? … well, you don’t just throw money at marketing your product.

You define your marketing and sales funnel. You launch your product, you get some buzz, and you monitor & test the reaction.

If the product is not obtaining traction, don’t throw money at more marketing but make a minor change to your offering, or your marketing campaign, and do a soft re-launch of your product and again, monitor and test the reaction.

Use tracking and web analytics software tools to determine if your product is getting 1st in the mind of your customers. If your product is not top of mind with your customer, make another change, do another soft re-launch, monitor, track, and measure again. Iterate through this activity until your product is 1st in the mind of your customers.

Let me conclude with another example … when the personal computer industry started, the Altair 8800 was first in the marketplace and competing products were introduced a short while later like the Commodore Pet, the Apple II, and the Radio Shack TRS-80.

Despite being 1st to market, the Altair 8800 is gone and the only surviving computer company of this group is Apple with an entire new line of products like the MacPro, MacBook, iPod, iPhone, iTunes and more … why did this happen? The other companies and products had a difficult name to remember and Apple became 1st in the mind of their target market.

Many Internet Marketing entrepreneurs are following a concept called “Split Testing” and using Web Analytics tools to measure the mindshare their product obtains in the marketplace. They must ensure their brand, You Inc and their product, is 1st in the mind of their customers … MLM Marketing is a battle of perceptions, not products.

You can find out more about Internet Marketing and home-based businesses by reading updates that will be posted at my blog over the next few weeks.

As a former engineer with General Dynamics and management consultant at Deloitte … I am on a mission to empower individuals by increasing their financial literacy, improve their ability for personal sustainability, and contribute to the program that has a goal of creating 100 Millionaires by 2012.

Until next time, I invite you to:

Meet me at Facebook :

Follow me on my Blog :

Watch me on my YouTube channel :

Join me in my venture at aspenIbiz as I obtain more financial education and pursue alternative business opportunities with multiple income streams.

When not traveling for business or pleasure, Mike operates his own Internet Marketing company and consulting firm from his home in the mountains of Colorado.

In closing, if you are a reluctant entrepreneur, a business owner, employed in an 8-5 job, or recently retired, yet still wanting to be plugged-in to the next wave of economic prosperity, you can join me in pursuing the lifestyle you want to live by following this aspenIbiz link.

Friday, December 11, 2009

The Law of the Category ... Ries & Trout as explained by Mike Farrell with aspenIbiz

This post is a follow up to my recent tweet about The Law of the Category.

If you didn’t know the name of the second person to fly solo across the Atlantic, you are probably thinking you have no chance of knowing the third person to fly solo across the Atlantic ... but you do ... it is Amelia Earhart ... however she is better known as the first woman to fly solo across the Atlantic – a new category.

Creating categories is counter to classical marketing thinking which is brand oriented. Forget the brand – think categories. Leads for your business are on the defensive because everyone is selling why their brand is better. But prospects have an open mind when it comes to categories because everyone is interested in what’s new ... few are interested in what’s better.

Let me conclude with a couple more examples. After Heineken, a high-priced (and imported) beer, became a success, Anheuser Bush created and promoted Michelob ... a high-priced domestic (a new category) beer and Michelob outsells Heineken by 2:1. Charles Schwab didn’t open a better brokerage firm ... he opened the 1st discount broker (a new category).

Many Internet Marketing entrepreneurs are using “MyStory” marketing to define their category and be first in their category with brand You, Inc. ... marketing is a battle of perceptions, not products.

You can find out more about Internet Marketing and home-based businesses by reading updates that will be posted at my blog over the next few weeks.

As a former engineer with General Dynamics and management consultant at Deloitte ... I am on a mission to empower individuals by increasing their financial literacy, improve their ability for personal sustainability, and contribute to the program that has a goal of creating 100 Millionaires by 2012.

Until next time, I invite you to:

Meet me at Facebook :

Follow me on my Blog :

Watch me on my YouTube channel :

Join me in my venture at aspenIbiz as I pursue financial literacy and alternative business opportunities with multiple income streams.

When not traveling for business or pleasure, Mike operates his own Internet Marketing company and consulting firm from his home in the mountains of Colorado.

In closing, if you are an entrepreneur, a business owner, employed in an 8-5 job, or recently retired, yet still wanting to be plugged-in to the next wave of economic prosperity, you can join me in pursuing the lifestyle you want to live by following this link to aspenIbiz .

Wealth Building Fundamentals seminar in Denver: an update from the front line by Mike Farrell with aspenIbiz - Free-Press-Release.com

Wealth Building Fundamentals seminar in Denver: an update from the front line by Mike Farrell with aspenIbiz - Free-Press-Release.com

Monday, December 7, 2009

Conspiracy by the Rich for Your Money – Why We Need More Financial Education

I am working on a series of articles about the conspiracy for your money.

These articles will range from how relevant the financial conditions were, at the time the book “The Wonderful Wizard of OZ” was written, to economic conditions we are experiencing today (including how similar the characters in the story are to the real life politicians, bureaucrats, and elites in and around DC and NYC today) … to another book that is getting very popular titled “The Creature from Jekyll Island – A Second Look at the Federal Reserve” including a discussion about the recent TARP (Troubled Asset Relief Program) and bailout of Wall Street where the question was who would eat the losses of the derivative trades placed by the large financial institutions.

Would the losses be taken by the financial services community that earned millions in fees each year of the debacle or would the losses be transferred to the taxpayer and their offspring, young, and yet-to-be born, who would go through their entire adult life burdened by heavy debts?

In the course of researching material, I noticed a recent WSJ article that highlighted the “Coinage Act of 1792” that prescribed the death penalty for any official who fraudulently debased the people’s money. The article’s author essentially wondered if the officials at the Federal Reserve Bank were getting nervous or just feeling lucky that they might only lose their job.

I trust these two items point out the need for life long learning, especially in the area of financial education, so that we increase our financial literacy and with the resulting empowerment, we will open our eyes to alternative wealth creating opportunities (including non-dollar denominated investments) and how this education and these opportunities will be the key to resolving the GFC, i.e. the global financial crisis, to paraphrase a quote from Steve Forbes.

I invite you to monitor my blog and watch for the series of articles about the conspiracy for your money, as well as alternative wealth creating opportunities.

Farrell, a former engineer with General Dynamics and management consultant at Deloitte … is on a mission to empower individuals by increasing their financial literacy, improve their ability for personal sustainability, and contribute to the program that has a goal of creating 100 Millionaires by 2012.

Until next time, I invite you to:

Meet me at Facebook :

Follow me on my blog :

Watch me on my YouTube channel :

Join me in my venture at aspenIbiz as I pursue financial literacy and alternative business opportunities with multiple income streams.

When not traveling for business or pleasure, Farrell operates his own internet marketing company and consulting firm from his home in the mountains of Colorado.

In closing, if you are an entrepreneur, a business owner, employed in an 8-5 job, or recently retired, yet still wanting to be plugged-in to the next wave of economic prosperity, you can join him in pursuing the lifestyle you want to live by following this aspenIbiz link .

Sunday, December 6, 2009

The Law of Leadership ... Ries & Trout; as explained by Mike Farrell with aspenIbiz

This post is a follow up to my recent tweet about The Law of Leadership - It is better to be first than it is to be better. An example of this law of leadership is illustrated by the following two questions. 1) What is the name of the first person to fly solo across the Atlantic Ocean? Answer - Charles Lindbergh. 2) Who was the second person to fly solo across the Atlantic Ocean? Answer - Bert Hinkler. Bert was a better pilot than Lindbergh, he flew across the Atlantic faster than Lindbergh, and he consumed less fuel on his trip across the Atlantic than Lindbergh. Yet who has ever heard of Bert Hinkler?

The key issue in marketing is not convincing prospects that you have a better product or service. The key issue is to create a category you can be first in ... hence the interest in "MyStory" marketing because you are the category and you are first in your category. Marketing is a battle of perceptions, not products.

Let me conclude with a couple more examples.

Neil Armstrong was the first person to walk on the moon. Who was second?

George Washington was the first president of the United States. Who was second?

Gatorade was the first sports drink. What was second?

If you are not first in your prospect's mind, you are doomed to languish forever.

As an Internet Marketing entrepreneur, be sure you avoid the fate of Buzz Aldrin, John Adams, and some unknown sports drink that were all second and will languish forever.

You can find out more about Internet Marketing and home-based businesses by reading updates that will be posted at my blog over the next few weeks.

As a former engineer with General Dynamics and management consultant at Deloitte … I am on a mission to empower individuals by increasing their financial literacy, improve their ability for personal sustainability, and contribute to the program that has a goal of creating 100 Millionaires by 2012.

Until next time, I invite you to:

Meet me at Facebook :

Follow me on my Blog :

Watch me on my YouTube channel :

Join me in my venture at aspenIbiz as I pursue financial literacy and alternative business opportunities with multiple income streams.

When not traveling for business or pleasure, Mike operates his own Internet Marketing company and consulting firm from his home in the mountains of Colorado.

In closing, if you are an entrepreneur, a business owner, employed in an 8-5 job, or recently retired, yet still wanting to be plugged-in to the next wave of economic prosperity, you can join me in pursuing the lifestyle you want to live by following this aspenIbiz link.

Tuesday, December 1, 2009

Baby Boomers - Learn Video Marketing as Taught by Mike Koenigs and Used by Tony Robbins and Paula Abdul suggests Mike Farrell with aspenIbiz

In this post, I am going to provide you an overview of video marketing, based on a course I recently attended and illustrate for you several forces that are converging to create an effective revenue generating opportunity.

I recently completed a 5 hour course on personal branding and video marketing. This course provided a unique perspective on what it takes to be successful with Internet Marketing. The following 5 topics were covered in the course:

- creating your personal brand;

- establishing yourself as an expert authority;

- conducting research on keywords and how to use them strategically;

- follow a 10X10X4 process to create your brand and market with video; and

- tips and techniques to easily scale, replicate, and produce results.

The strategies that were presented in this course are proven and cutting edge … it is easy to see why leading life strategist Tony Robbins, Paula Abdul formerly of American Idol, and physician & celebrity author of spirituality & mind/body medicine Deepak Chopra are all utilizing the skills and expertise of Mike Koenigs who was the course instructor and is Chief Internet Marketer of Digital Café Studios.

In addition to working with these high profile individuals, Koenigs’ approach is being sought and deployed by a revitalized sector of the economy … the entrepreneurial home-based business owner.

As a result of the current economic turmoil and financial crisis, we are seeing the convergence of several powerful forces:

- an economy that is re-inventing itself and increasingly using disintermediation;
- innovation and increased use of “search” on the internet; and
- resurgence of entrepreneurialism and home-based businesses.

The financial turmoil is causing businesses to restructure they way they operate and they are reducing capital intensive assets like brick and mortar sales locations. As a result, disintermediation is occurring where the middleman is cut out and there is an increasing use of the Internet and agents to market and sell products.

Innovation on the Internet is proceeding at a super-fast pace. Phone books are going away … print advertising is disappearing … at any time over 1.5B people are searching for something on the internet. When you buy something on the Internet, you want to buy from someone that you believe is an authority and someone that you can trust. As a result, there is innovation occurring on the Internet with the Web 2.0 technologies that include social networking, blogs, video-sharing channels, and micro-blogging … these are being used by agents and representatives with home-based businesses to become a trusted authority.

A recent worse-than-expected jobs report puts the official unemployment rate at a hair below 10% … highest in 26 years. If you add those people that are out-of-work longer than six months, that are working part-time but want a full-time job, and those who want a full-time job but have stopped looking, the unemployment rate goes up to 17% or close to 30M people.

Plus, many baby boomers are realizing that as a result of recent financial turmoil, they have gotten no where in the past 30-40 years with their investments, leaving them with no nest egg and the realization they will need to work longer.

However, without conventional jobs, many baby-boomers are turning entrepreneurial and establishing home-based businesses. They are using the Internet as a channel and they are learning techniques offered by Koenigs to develop personal brands and to utilize social media tools, with video marketing, to become trusted authorities as they perform as marketing and sales agents for products and services.

In addition, Koenigs firm has a Web 2.0 syndication service, called Traffic Geyser, that distributes over a million videos a week and by using his techniques you can generate top ranking, web traffic, and leads in minutes that will help you market products that will sell like crazy.

I trust this article has provided you with some insight several converging factors leading baby-boomers to establish home-based businesses and an overview of using personal branding and video marketing to create a trusted relationship with potential customers in order to increase sales results.

The entire article can be found here .

You can find out more about personal branding, video marketing, and home-based businesses by reading updates that will be posted at Farrell’s blog over the next few weeks which is at http://aspenIbiz.blogspot.com

Farrell, a former engineer with General Dynamics and management consultant at Deloitte … is on a mission to empower individuals by increasing their financial literacy, improve their ability for personal sustainability, and contribute to the program that has a goal of creating 100 Millionaires by 2012.

He favors a recent quote from Steve Forbes. Forbes says “financial education and the resulting empowerment are the keys to recovery from this ongoing financial crisis.”

In addition, Farrell invites you to:

Meet me at Facebook :

Follow me on my blog :

Watch me on my YouTube channel :

Join my venture at aspenIbiz as I pursue financial literacy and alternative business opportunities with multiple income streams.

When not traveling for business or pleasure, Farrell operates his own internet marketing company and consulting firm from his home in the mountains of Colorado.

In closing, if you are an entrepreneur, a business owner, employed in an 8-5 job, or recently retired, yet still wanting to be plugged-in to the next wave of economic prosperity, you can join him in pursuing the lifestyle you want to live by following the aspenIbiz link provided above.

You can watch my video update of this article here .

Tuesday, November 17, 2009

Energy Is No Longer Cheap ... If We Are at Peak Oil, What Is Next for Energy? by Mike Farrell aspenIbiz

These are frustrating economic times. Stress and anxiety is high. We all want to know what is happening out there in our economy and the business landscape.

At times there is much conversation around about Peak Oil and high energy prices; and this has been discussed during a recent CNBC series Inside the Oil Trade.

In this blog post I am going to briefly introduce the Peak Oil concept as part of drilling down (no pun intended) on the Energy theme of the 5 Es evaluation framework. And, if we are at Peak Oil what happens next for Energy?

Straight from my previous article, "1 – Energy is no longer cheap. We have reached the point of peak oil … meaning easy stuff to find and drill has occurred. While more oil is being found, it will be very expensive to drill, pump, and distribute to customers so more and more of our budget will be used to pay for energy hence interest in alternative energy sources."

Peak Oil is the stuff easy to find, drill, pump, and transport to customers. With the easy stuff, we have seen oil prices in recent years range from mid teens to approx $150/barrel in 2008.

When we transition to the stuff harder to find, drill, pump, and transport to customers, just image where the prices will go … for sure much hirer than the $50-$60-$70 avg price per barrel over the past few years and the price of gas could increase from an average of $2.50 per gal to way past the $4.50 per gal we experienced in 2008.

If it is twice as hard to get the newer stuff and everything else stays equal, we could see prices at the pump of $7 - $8 - $9 per gallon.

And, many say it was last year’s $4.50 per gal ($150/barrel) that pushed the economy over the cliff and ignited the Great Recession we are now experiencing.

What happens to our economy and way of life when costs at the pump increase to the $7 - $8 - $9 per gal area? It could get ugly.

However, consistent with my theme of increasing our financial literacy to understand and pursue alternative investment strategies, in this article I will build upon the Energy theme of the 5 E-valuation framework I introduced in a previous article.

Work is underway at existing oil fields (in Saudi Arabia, Mexico, the North Sea, and Nigeria) to coax more oil out of these fields. Progress is good however every little bit of more effort to get oil out of these fields adds a little bit to the cost of the barrel of oil.

Here is a brief status as to the efforts underway to find more oil in 3 locations.

1) Brazil – recently announced oil find, the Tupi field, off the east coast of Brazil far out (up to 200 miles) in the Atlantic Ocean provides reserves (estimated to be about 10 billion barrels) about equal to Saudi Arabia. Will require wells in waters up to two mile deep and four – five miles of rock seabed floor. Estimates are that $175B will be needed to build and buy dozens of new drill ships and seagoing platforms, along with many dozens of support and servicing vessels. Will need to lay thousands of miles of pipelines on the seafloor, connecting massive complexes of subsea equipment that will sit atop hundreds of oil wells. Most likely a five year offshore development effort. The Chinese have arrived to finance much of this effort, in return, of course, for oil.

2) Tiber site in the gulf of Mexico was announced in early September and is a totally new find and different from the older, more mature fields of Pemex in Cantarell, Mexico. It is expected to produce over 1 B barrels of oil but it will take many years and a lot of dollars of investment (think alternative wealth creating strategies) … plus the wells are likely to be in water with wells at a world record depth of 35,000 feet. Next steps – approx two years to confirm and validate scope of potential; design and build an offshore platform at approx $1B; drill wells at $50M a pop; and approx $0.5B offshore floating production storage and offloading to tankers, facility. Sources of financing have not yet been announced.

3) Namibia – keep going east in the Atlantic from the find offshore of Brazil mentioned above and you will land on the shores of Namibia, a country on the Southwest Coast of Africa (just west of Botswana and just north of the country of South Africa) with a functioning democracy. This find is in its very early stages and the scope of the find, nor development investment, has been calculated. However scientist, geologists, and petroleum engineers working the area, are calling it a geologic analog to Brazils and expect investment and output to be at least equivalent. Obviously, much more work to be done here in Namibia.

In previous articles I wrote that example of alternative wealth creating strategies included energy assets that are inherently useful like oil rigs … things hard to build, difficult to replace, and costly to substitute … definitely not financial stocks, definitely not retail stocks, definitely not commercial property.

I trust this post and associated articles provide a little more insight as to why investments in energy players, producers, and engineering services represent alternative wealth creating strategies.

The entire article can be found here .

The entire article that describes the 5Es Framework can be found here .

I favor a recent quote from Steve Forbes. Forbes says “obtaining more financial education, and the resulting literacy and empowerment, will open our eyes to alternative wealth creating strategies, and these are the keys to recovery from this ongoing financial crisis.”

As a former engineer with General Dynamics and management consultant at Deloitte … I am on a mission to empower individuals by increasing their financial literacy, improve their ability for personal sustainability, and contribute to the program that has a goal of creating 100 Millionaires by 2012.

Until the next time, I invite you to learn more about me and my various activities by me checking me out at the links below.

Meet me at Facebook :

Follow me on my blog :

Watch me on YouTube : and

Join my venture at aspenIbiz as I pursue alternative wealth creating strategies and generate multiple income streams.

When not traveling for business or pleasure, Mike operates his own internet marketing company and consulting firm from his home in the mountains of Colorado.

Finally, if you are an entrepreneur, a business owner, employed in an 8-5 job, or recently retired, yet still wanting to be plugged-in to the next wave of economic prosperity, you can join me in pursuing the lifestyle you want to live (follow "join my venture" link above) in pursuing opportunities in the Internet Marketing industry.

You can watch my video update of this article here , and here2, and here3 . This update has a 3 part video series.

Wednesday, November 11, 2009

Control These Rare Earths and You Control the Energy Technology and Economy of the 21st Century

Rare Earths are several elements on the periodic table that find their way into the alternative energy industry, our aerospace and defense industry, and our modern high-tech lifestyle … without them, none of these industries or lifestyles will continue.

There is a demand-supply imbalance that is creating alternative wealth generating opportunities and this imbalance is being played out between Denver, Western Australia, and the Middle Kingdom.

There is one deposit that is a source of these rare earths in the USA but there are no processing facilities in the USA.

There is a recent find at Mt Weld in Western Australia and this is believed to be the largest rare earth deposit ever discovered on the planet.

The Middle Kingdom produces 95% of the world’s supply of rare earths, has 15,000 scientists and engineers dedicated to work in the world’s most modern rare earth facilities, and has a national goal to achieve “economic superiority” by leveraging these rare earths.

China also recently attempted to purchase both the deposit in the USA and the new deposit in Western Australia.

These practices and investments are putting the Middle Kingdom in the driver’s seat for the energy technology and economy of the 21st century.

The entire article can be found here .

I favor a recent quote from Steve Forbes. Forbes says “obtaining more financial education, and the resulting literacy and empowerment, will open our eyes to alternative wealth creating opportunities, and these are the keys to recovery from this ongoing financial crisis.”

As a former engineer with General Dynamics and management consultant at Deloitte … I am on a mission to empower individuals by increasing their financial literacy, improve their ability for personal sustainability, and contribute to the program that has a goal of creating 100 Millionaires by 2012.

Until the next time, I invite you to learn more about me and my various activities by me checking me out at the links below.

Meet me at Facebook :

Follow me on my blog :

Watch me on my YouTube channel : and

Join my venture at aspenIbiz as I pursue alternative wealth creating strategies and generate multiple income streams.

When not traveling for business or pleasure, Mike operates his own internet marketing company and consulting firm from his home in the mountains of Colorado.

Finally, if you are an entrepreneur, a business owner, employed in an 8-5 job, or recently retired, yet still wanting to be plugged-in to the next wave of economic prosperity, you can join me in pursuing the lifestyle you want to live (follow "join my venture" link above) in pursuing opportunities in the Internet Marketing industry.

You can watch my video update of this article here .

Saturday, October 31, 2009

Understand one of the 5Es - the transfer of wealth and power from west to East that is underway

In this update, I am going to describe in more detail one of the evaluation factors of the 5E-valuation Framework; it is “the transfer of wealth and power from west to East” in response to a recent CNBC series Trade the Globe.

I suggest that you understand the historic shifts now underway in the Asia Pacific region including China and how these shifts can create alternative wealth creating opportunities. The world is changing dramatically and the emerging markets will potentially provide some light at the end of the tunnel.

For example, from an auto market perspective, China and India caught and passed the US, the European Union, and Japan in 2008 as the world's largest auto market. And the gap has even widened during this recession ... while the heads of the US auto makers were in Washington pleading with the US Gov't for a bailout.

Cars don't run in a vacuum. They need roads, gasoline stations, oil, and gasoline ... this requires a lot of building materials and oil. Currently, each person in the US consumes about 25 barrels of oil per person per year. Oil consumption in China and India is tiny (about 1.5 per person annually in China and India's consumption barely registers on the scale) compared to the US consumption, so one can only imagine that as these economies grow and take up more of a share of the global economy, their oil consumption will rise exponentially.

Finally, China already has more than 160 cities (the US has 9 and the UK has 2) with populations of over 1 million. In China, they plan to build 97 new airports, 500 additional coal fired plants, and 30 nuclear plants over the next decade.

Imagine the commodities that are in demand (yet in short supply in China) to support this growth ... these include items such as soybeans, potash, copper, natural gas, uranium, bauxite (important in making aluminum), chromium (a steel additive), and manganese (important for making stainless steel).

I trust this post and associated articles provide a little more insight as to why emerging markets with a demand for things that are in short supply represent alternative wealth creating strategies.

The entire article can be found here .

The entire article that describes the 5Es Framework can be found here .

I favor a recent quote from Steve Forbes. Forbes says “financial education, and the resulting literacy and empowerment, will open our eyes to alternative wealth creating strategies, and these are the keys to recovery from this ongoing financial crisis.”

As a former engineer with General Dynamics and management consultant at Deloitte … I am on a mission to empower individuals by increasing their financial literacy, improve their ability for personal sustainability, and contribute to the program that has a goal of creating 100 Millionaires by 2012.

Until the next time, I invite you to learn more about me and my various activities by me checking me out at the links below.

Meet me at Facebook :

Follow me on my blog :

Watch me on YouTube : and

Join my venture at aspenIbiz as I pursue alternative wealth creating strategies and generate multiple income streams.

When not traveling for business or pleasure, Mike operates his own internet marketing company and consulting firm from his home in the mountains of Colorado.

Finally, if you are an entrepreneur, a business owner, employed in an 8-5 job, or recently retired, yet still wanting to be plugged-in to the next wave of economic prosperity, you can join me in pursuing the lifestyle you want to live (follow "join my venture" link above) in pursuing opportunities in the Internet Marketing industry.

You can watch my video update of this article here .

Tuesday, October 20, 2009

Historic shifts are underway on the New Silk Road where East meets West creating alternative investment opportunities.

When conventional wisdom is not working, we need to consider alternative wealth creating strategies.

In this post, I provide a pointer to an article that provides an overview of a part of the world along the old Silk Road ... where we think of a network of traders in caravans loaded with silk, spices, flowers, jewelry, and gold ... and trade routes with the romance of the Indian Ocean, from Perth, Australia to Mombassa, Kenya along the coast of East Africa, with passages up and down the Persian Gulf and the Red Sea.

This region is called MENA (the Middle East and North Africa) where East meets West.

Much has changed in the region over the years and its reach has expanded such that the New Silk Road weaves through Damascus, Dubai, and Hong Kong with many points in between. China has passed the USA to become the Arab world's largest trading partner as it is in pursuit of the region's oil.

Growth is happening in a part of the world where water is scarce and it is difficult to grow food.

This region is providing wealth creating alternatives, in areas such as water, food, infrastructure, energy, and engineering services, as a result of recent political thaws and expanded trade with Asia.

The entire article can be found here .

As a former engineer with General Dynamics and management consultant at Deloitte … I am on a mission to empower individuals by increasing their financial literacy, improve their ability for personal sustainability, and contribute to the program that has a goal of creating 100 Millionaires by 2012.

I favor a recent quote from Steve Forbes. Forbes says “financial education, and the resulting literacy and empowerment, are the keys to recovery from this ongoing financial crisis.”

Until the next time, I invite you to learn more about me and my various activities by me checking me out at the links below.

Meet me at Facebook :

Follow me on my blog :

Watch me on YouTube : and

Join my venture at aspenIbiz as I pursue alternative wealth creating strategies and generate multiple income streams.

When not traveling for business or pleasure, Mike operates his own internet marketing company and consulting firm from his home in the mountains of Colorado.

Finally, if you are an entrepreneur, a business owner, employed in an 8-5 job, or recently retired, yet still wanting to be plugged-in to the next wave of economic prosperity, you can join me in pursuing the lifestyle you want to live (follow "join my venture" link above) in pursuing opportunities in the Internet Marketing industry.

You can watch my video update of this article here .

Wednesday, October 14, 2009

Use these 5Evaluation factors to escape a financial rip tide.

This post provides an overview of a framework with 5 E-valuation factors that can be used as a way to understand the scope, magnitude, and drivers of the financial turmoil we are experiencing all around the globe.

A rip tide analogy is presented to illustrate that with education and literacy about the shoreline and the ebb and flow of currents, you can escape a rip tide pulling you out to sea.

The 5Es of the framework are:

- peak Energy has occurred;

- wealth and power transferring from west to East is underway;

- usa Empire is peaking;

- Experiment with paper money is running its course; and

- Economic cycle is over.

By using the 5Es framework as a source of education and literacy, you will have a way to ensure that you can stay calm and pursue alternative wealth creating strategies to not just survive the financial rip tide but thrive in these times of ongoing financial crisis.

The entire article can be found here .

As a former engineer with General Dynamics and management consultant at Deloitte … I am on a mission to empower individuals by increasing their financial literacy, improve their ability for personal sustainability, and contribute to the program that has a goal of creating 100 Millionaires by 2012.

I favor a recent quote from Steve Forbes. Forbes says “financial education, and the resulting literacy and empowerment, are the keys to recovery from this ongoing financial crisis.

Until the next time, I invite you to learn more about me and my various activities by me checking me out at the links below.

Meet me at Facebook :

Follow me on my blog :

Watch me on YouTube : and

Join my venture at aspenIbiz as I pursue alternative wealth creating strategies and generate multiple income streams.

When not traveling for business or pleasure, Mike operates his own internet marketing company and consulting firm from his home in the mountains of Colorado.

Finally, if you are an entrepreneur, a business owner, employed in an 8-5 job, or recently retired, yet still wanting to be plugged-in to the next wave of economic prosperity, you can join me in pursuing the lifestyle you want to live (follow "join my venture" link above) in pursuing opportunities in the Internet Marketing industry.

You can watch my video update of this article here .

Tuesday, September 29, 2009

Forex trading as a hedge to the potential demise of King Dollar

I just published an article about using the Forex market as a hedge to the demise of the US Dollar. This post provides an overview of the article and several "low cost to no cost" yet effective ways to determine if this wealth creating strategy is for you.

The Forex currency market is a $4T market and the largest market on the planet. Due to the liquidity of the Forex market and the fact that this market is open 24 hours a day, the currency market should be considered by anyone pursuing alternative wealth creating strategies.

Also, the Forex currency market can offer a hedge as you can trade in currency pairs, such as the EUR USD (which is the value of the Euro currency compared to the value of the US Dollar currency) where as the USD weakens, the Euro currency strengthens.

There are also currency pairs, such as the GBP JPY (which is the value of the Great British Pound currency compared to the value of the Japanese Yen currency) providing investment alternatives in totally non dollar-denominated assets … a great way to hedge against the potential demise of the USD.

If you like this alternative but not sure where to begin … let me provide in this blog post a few pointers for consideration. The entire article can be found here .

Be aware that there is a lot of “junk” and misleading information on the web related to training and trading the Forex market. Be sure to do your homework before you go too far with any one training provider, trading platform, or broker.

A company that I found and use provides 35 free training lessons on their website and the lessons are of the highest quality. They also discourage you from signing up for their trading service until after you have reviewed the 35 lessons and paper traded their big lights and trend trading approach. This way you get a lot of free material and a low cost way to learn about the Forex market to determine if their approach will work for you.

Also, consider attending a training session.

I recently attended a very inexpensive seminar where the material was in an instructor lead format (which is rare these days) with significant face-to-face interaction however all of the materials were delivered during the seminar online from their website and associated blog. There was a significant amount of supporting materials such as detailed lessons and trading tips to read and study, pictures of trading screen setups highlighted on Flickr, and Youtube videos of previous training sessions that can be accessed in the future, as a refresher.

As a student, I was able to bookmark the material for access and review a future time.

The seminar was organized around 5 key topics:

- chart reading
- support and resistance
- parallel and inverse pair analysis
- writing trading plans; and
- entry management and verification

In addition, there were several topics on mindset, building confidence, and determining when there are good times to trade … and, when are times to avoid trading.

I trust this material has provided you insight and an overview … as you consider the Forex currency market as a hedge to the potential demise of the US Dollar.

One more suggestion would be to read an excellent “state-of-the union” message on the hubpage of the instructor that taught the seminar I recently attended. The "state-of-the-union" message can be found here .

You can find out more about the Forex marketplace and the Forex Early Warning seminar by reading updates posted periodically here on my blog.

As a former engineer with General Dynamics and management consultant at Deloitte … I am on a mission to empower individuals by increasing their financial literacy, improve their ability for personal sustainability, and contribute to the program that has a goal of creating 100 Millionaires by 2012.

I favor a recent quote from Steve Forbes. Forbes says “financial education and empowerment is the key to recovery from this ongoing financial crisis."

Until the next time, I invite you to learn more about me and my various activities by me checking me out at the links below.

Meet me at Facebook : www.facebook.com/mifarrell

Follow me on my blog: http://aspenIbiz.blogspot.com

Watch me at my YouTube channel: www.youtube.com/user/MikeAIB

Join my venture at: www.aspenIbiz.com

When not traveling for business or pleasure, Mike operates his own internet marketing company and consulting firm from his home in the mountains of Colorado.

Finally, if you are an entrepreneur, a business owner, employed in an 8-5 job, or recently retired, yet still wanting to be plugged-in to the next wave of economic prosperity, you can join me in pursuing the lifestyle you want to live (follow "join my venture" link above) in pursuing multiple streams of income and opportunities in the Internet Marketing industry.

Watch my video update of the article and this blog post here.

Monday, September 21, 2009

$200B of supply to be auctioned by US Gov't next week

I saw this headline yesterday … $200B of supply to be auctioned by US Gov’t next week … and I thought of 3 things.

1) This is an interesting way for the US Gov’t to say they want to borrow $200B next week from anyone that will lend them that amount of money … overall, it is somewhat vague and potentially misleading. What the headline is saying is that the US Gov’t has $200B of debt instruments like Bills, Notes, and Bonds that they will supply, or provide, as collateral to anyone that will lend the US Gov’t $200B next week.

2) Next, I thought, “what do most people think when they see that type of headline?” … “do they really understand what is going on?”. I wrote an article several weeks ago titled “Decades of Debt and Dollar Doubts. It provides a brief overview to help you understand what all this debt issuance means in terms of annual run rate at $5T, 40% of budget is being used to pay interest on the debt, how inflation might happen, and the potential risk of the US Dollar not being the world’s reserve currency.

3) Finally, I thought, “where is this $200B going to come from?” “Who is going to buy all the debt instruments?” Many domestic buyers are underwater here in the USA and trying to pay off their personal and business debt, so most of the buyers of US Gov’t debt will be from overseas. In a report released this week, the TIC (Treasury International Capital) Long-Term Purchases amount for last month was significantly below both the forecast amount and the previous month’s amount … this means that at this time, overseas buyers are less interested in our debt.

With that much supply of debt instruments (meaning money to be borrowed) and what most likely will be lower demand for this debt, the offering prices for this debt will likely be low (just following basic laws of supply and demand). One of two situations is likely to occur next week when this debt is auctioned off. Either the yield amount will be increased to entice buyers or the Federal Reserve Bank will buy the debt.

If the yield amount is increased over several auctions, this would be an indication that higher interest rates are on the horizon. With higher interest rates, many think any type of economic recovery will be jeopardized.

If the Federal Reserve buys the debt, it will just add to the many facets of Dollar Doubts described in the article.

In the meantime, many are asking what they should do to protect themselves from what yet maybe another upcoming crisis. Many are seeking to obtain more financial education and literacy in order to be aware of, and understand, alternative wealth creating strategies that are outside of dollar-denominated assets or in things hard to build, difficult to replace, and costly to substitute … perhaps oil rigs, precious metals, or potash mines.

When you get a chance to read the article, I trust you will find it insightful. You can read the entire article here: http://www.amazines.com/article_detail.cfm/1053164?articleid=1053164 .


Until the next time, I invite you to learn more about me and my various activities by me checking me out at the links below.

Meet me at: www.facebook.com/mifarrell ;
Follow me here on my blog: http://aspenibiz.blogspot.com/ ;
Watch me at: www.youtube.com/user/MikeAIB ;
Join my venture at: http://www.aspenibiz.com/ ;

When not traveling for business or pleasure, Mike operates his own internet marketing company and consulting firm from his home in the mountains of Colorado.

Finally, if you are an entrepreneur, a business owner, employed in an 8-5 job, or recently retired, yet still wanting to be plugged-in to the next wave of economic prosperity, you can join me in pursuing the lifestyle you want to live (follow join my venture link above) in pursuing opportunities in the Internet Marketing industry.

http://www.youtube.com/watch?v=fz7ycxabaYM .

Wednesday, September 16, 2009

WizeFEST 2009: an update from the front line

I recently attended WizeFEST 2009 in Dallas, TX. It was a conference of traders for traders that are primarily users of trading tools offered by The WizeTRADE Group.

This event was held at the Sheraton Hotel and Convention Center in downtown Dallas where there were over 60 classes spread over several days on trading methods and techniques, several general sessions with inspirational speakers providing insight and offering guidelines to develop a balanced lifestyle, and an Exhibition Hall, open more than 10 hours a day, full of trading tools from The WizeTrade Group and several partners that were being constantly demonstrated by experienced traders and trainers.

Classes covered how-to trade in stocks, options, forex, and commodities. Several classes were conducted by former traders and trainers at The WizeTrade Group who have gone on and are now key contributors on CNBC (where they are frequently seen) on various segments throughout the trading day.

Speakers included Stuart Varney, business reporter and journalist of Fox News, and Chris Gardner, who was the key figure of the movie “Pursuit of Happyness”.

Several of the recently released products from The WizeTrade Group that had large crowds of people around their booth include 4xTracker (which seems to be everything of CommandTradeFX except the automatic trade execution) and WizeTrade Commodities (now offering over 50 tradable markets with new markets in the Grains, Financials, Metals, Indices, Energy, Meats, and the Softs). Alan Knuckman, formerly with The WizeTrade Group, made a guest appearance and conducted a class showing how “It ALL comes back to commodities” highlighting the updated version of WizeTrade Commodities.

This conference is outstanding every year yet somehow it continues to exceed the expectations set by previous year’s events. It is an amazing group of people … traders for traders … providing clarity through community.

As a former engineer with General Dynamics and management consultant at Deloitte, I am on a mission to empower individuals by increasing their financial literacy, improving their ability for personal sustainability, and to contribute to the program that has a goal of creating 100 Millionaires by 2012.

I favor a recent quote from Steve Forbes … Forbes says “financial education and empowerment from the pursuit of wealth creating strategies are the keys to recovery from this ongoing financial crisis”.

I invite you to:

Meet me at: www.facebook.com/mifarrell ;
Follow me here on my blog: http://aspenIbiz.blogspot.com ;
Watch me at: www.youtube.com/user/MikeAIB ;
Join my venture at: www.aspenIbiz.com .

When not traveling for business or pleasure, Mike operates his own internet marketing company and consulting firm from his home in the mountains of Colorado.

http://www.youtube.com/watch?v=A1CPvGivZb0

Thursday, August 27, 2009

I recently decided to expand the scope of my business activities.

It was clear to me that our current economic crisis was demanding a complete "reset" on all levels in order for us to catch the next wave of economic prosperity.

Having worked through 4 generations of technology, I knew the next "new new" thing was emerging in the Web 2.0 technologies and they would be the primary playing field for next generation business opportunities.

So I began to research a number of opportunities ... and I reached out to like-minded individuals to obtain ideas and compare notes.

What I began to see was that the Direct Internet Marketing industry was becoming an early adopter of the new Web 2.0 technologies. I also observed that with its reach, the Internet Marketing industry was going to be a driver of new business models, new opportunities, and new wealth ... hence being one of the key drivers of the global "reset" and next wave of economic prosperity.

Plus, these opportunities combined the freedom and upside of entreprenurial businesses and a community of like-minded individuals.

There were several key evaluation factors that I used in making my decision to include Direct Internet Marketing as a key part of my business activities. These include:

  • a relevant, timely, and in-demand product offering;
  • the marketing and selling system with a state-of-the-art platform and enabling technologies;
  • the ongoing education and training;
  • the community; and
  • the compensation plan.

I hope you find the above information useful and I do intend to share more. Until the next time, I invite you to learn more about me and my various activities by checking out my links below.

Have a great day and more later,

Mike Farrell

Meet me here: www.facebook.com/mifarrell

Join me here: