It is New Year’s Eve and last week I said I would synthesize some of the Top 10 for 2010 lists I was reviewing and provide my own Top 10 List with trends spread across Business, Technology, and the Global Economy categories.
I did not realize how difficult this would be to do. I did prepare a Top 10 list however since my list is a summary of several Top 10 Lists, I will Tweet on Twitter over the next few days the original Top 10 lists and provide each of them as specific blog post so you can read them together at one time and learn a little more about these trends.
So here we go:
1st – The trend will be toward a more normal monetary policy ... meaning the time of 0% interest rates is over.
2nd – There is growing uncertainty over the ability of governments to fund large deficits ... meaning investors just don’t want to buy the debt being issued by governments, this is called sovereign debt. If there is so much supply and little demand, the price received by the government for the debt issued will be lower and therefore the yield or interest rate will be higher. This is another reason interest rates will not remain at 0% much longer and are going up.
3rd – It will be a jobless recovery and this is going to hurt ... on a global basis, it is estimated there will be 60M more people unable to find work than there were in 2009 ... ouch. Here is a great book to read, Mobs, Messiahs, and Markets ... you can find it on Amazon and it is on the bookshelves at Barnes and Nobles, and Borders.
4th – Green computing and energy efficiency will be the rage. Have you ever noticed the heat that your laptop generates? Now just image large office buildings and huge data centers ... computing has got to be more efficient energy wise.
5th – Cloud computing will be the trend in this coming year. This essentially means computing capability will be like a utility and large companies and government agencies will subscribe to this capability like we subscribe to water, power, and heating and air conditioning.
6th – There will be a huge increase in mobile computing, telecommuting, and virtual meetings.
7th – The upside down economy and turmoil is creating entrepreneurial opportunities as long as you can deal with a situation that is about as stable as lava flow.
8th – Demand is exploding for locally grown and made products which means more support for mom and pop stores. Many know they need to consume but they want to be also socially conscious.
9th – China will be central to every global issue in the coming year from the economy, to climate change, to nuclear diplomacy.
10th – After 130 flights spanning 3 decades, the last space shuttle is scheduled to fly in 2010. In addition to a crew of 5 or 6 well-trained pilots and astronauts, a US politician, a Saudi prince, a school teacher, several mothers of three-children, and a 77 year old man also hitched a ride into space. Until Orion, which is the Shuttle replacement and estimated to be ready to go in 2015, the US has outsourced to Russia the transport of astronauts to the International Space Station. I don’t know about you, but to me, this just seems weird ... I guess it is just a sign of the times.
You can find out more about these Top 10 Trends, Internet Marketing opportunities, and home-based businesses by reading updates that will be posted at my blog over the next few weeks and following my Tweets on Twitter.
As a former engineer with General Dynamics and management consultant at Deloitte ... I am on a mission to empower individuals by increasing their financial literacy, improve their ability for personal sustainability, and contribute to the program that has a goal of creating 100 Millionaires by 2012.
Until next time, I invite you to:
Meet me at Facebook :
Follow me on my Blog :
and on Twitter :
Watch me on my YouTube channel :
Join me in my venture at aspenIbiz as I pursue financial literacy and alternative business opportunities with multiple income streams.
When not traveling for business or pleasure, Mike operates his own Internet Marketing company and consulting firm from his home in the mountains of Colorado.
In closing, if you are a reluctant entrepreneur, a business owner, employed in an 8-5 job, or recently retired, yet still wanting to be plugged-in to the next wave of economic prosperity, you can join me in pursuing the lifestyle you want to live by following this aspenIbiz link.
You can watch my video update here of this blog post.
Thursday, December 31, 2009
Thursday, December 24, 2009
The Law of Focus … Ries & Trout, as explained by Mike Farrell with aspenIbiz
The key activity is to “burn” your way into the mind of the customer or prospect by narrowing the focus to a single word or concept.
Federal Express was able to put the word “overnight” in the minds of its prospects because it sacrificed its product line and focused on overnight package delivery only.
When FedEx later got into home or business delivery in a few days, it created a new category and called it FedEx Ground.
Some go even further to solidify their position. Heinz owns the word ketchup. But they wanted to drive the point home with “slowest ketchup in the West”, preempting other suppliers of ketchup that were trying to emphasize thickness. This additional concept of a few more words around the key word is called a long tail and helps Heinz maintain a 50% market share.
The essence is to use your copy to narrow the focus so you become stronger. You can’t stand for something if you chase everything. Use market research where you define your target market … what they need … developing a product that meets these needs … and use copywriting to create a perception that you are best at solving their problem. Then test, monitor, and iterate to ensure you are perceived that way in the mind of your customer.
Here are a few more examples:
Crest … prevents cavities
Mercedes … engineers luxury passenger vehicles
Domino’s … delivers pizza to your home
Nordstrom … provides superior service by offering a personal shopper
Many Internet Marketing entrepreneurs are using techniques and tools like mind-mapping, keyword research, “Attraction Marketing Formula,” “Magnetic Sponsoring,” and MindMeister to position themselves and their products to solve the needs of the customer or prospect focusing on a single word or concept. They then use hypnotic writing skills to not emphasize why their offering is better, feature and function-wise, over a competitor’s offering but to develop a message that will seduce and persuade a customer to take the action you want.
Marketing is not a battle of products. It is a battle of focus for a single word or concept in the mind of their customer or prospect / lead.
You can find out more about Internet Marketing and home-based businesses by reading updates that will be posted at my blog over the next few weeks.
As a former engineer with General Dynamics and management consultant at Deloitte … I am on a mission to empower individuals by increasing their financial literacy, improve their ability for personal sustainability, and contribute to the program that has a goal of creating 100 Millionaires by 2012.
Until next time, I invite you to:
Meet me at Facebook :
Follow me on my Blog :
Watch me on my YouTube channel :
Join me in my venture at aspenIbiz as I pursue financial literacy and alternative business opportunities with multiple income streams.
When not traveling for business or pleasure, Mike operates his own Internet Marketing company and consulting firm from his home in the mountains of Colorado.
In closing, if you are an entrepreneur, a business owner, employed in an 8-5 job, or recently retired, yet still wanting to be plugged-in to the next wave of economic prosperity, you can join me in pursuing the lifestyle you want to live by following this aspenIbiz link.
Federal Express was able to put the word “overnight” in the minds of its prospects because it sacrificed its product line and focused on overnight package delivery only.
When FedEx later got into home or business delivery in a few days, it created a new category and called it FedEx Ground.
Some go even further to solidify their position. Heinz owns the word ketchup. But they wanted to drive the point home with “slowest ketchup in the West”, preempting other suppliers of ketchup that were trying to emphasize thickness. This additional concept of a few more words around the key word is called a long tail and helps Heinz maintain a 50% market share.
The essence is to use your copy to narrow the focus so you become stronger. You can’t stand for something if you chase everything. Use market research where you define your target market … what they need … developing a product that meets these needs … and use copywriting to create a perception that you are best at solving their problem. Then test, monitor, and iterate to ensure you are perceived that way in the mind of your customer.
Here are a few more examples:
Crest … prevents cavities
Mercedes … engineers luxury passenger vehicles
Domino’s … delivers pizza to your home
Nordstrom … provides superior service by offering a personal shopper
Many Internet Marketing entrepreneurs are using techniques and tools like mind-mapping, keyword research, “Attraction Marketing Formula,” “Magnetic Sponsoring,” and MindMeister to position themselves and their products to solve the needs of the customer or prospect focusing on a single word or concept. They then use hypnotic writing skills to not emphasize why their offering is better, feature and function-wise, over a competitor’s offering but to develop a message that will seduce and persuade a customer to take the action you want.
Marketing is not a battle of products. It is a battle of focus for a single word or concept in the mind of their customer or prospect / lead.
You can find out more about Internet Marketing and home-based businesses by reading updates that will be posted at my blog over the next few weeks.
As a former engineer with General Dynamics and management consultant at Deloitte … I am on a mission to empower individuals by increasing their financial literacy, improve their ability for personal sustainability, and contribute to the program that has a goal of creating 100 Millionaires by 2012.
Until next time, I invite you to:
Meet me at Facebook :
Follow me on my Blog :
Watch me on my YouTube channel :
Join me in my venture at aspenIbiz as I pursue financial literacy and alternative business opportunities with multiple income streams.
When not traveling for business or pleasure, Mike operates his own Internet Marketing company and consulting firm from his home in the mountains of Colorado.
In closing, if you are an entrepreneur, a business owner, employed in an 8-5 job, or recently retired, yet still wanting to be plugged-in to the next wave of economic prosperity, you can join me in pursuing the lifestyle you want to live by following this aspenIbiz link.
Saturday, December 19, 2009
The Law of Perception … Ries & Trout; as explained by Mike Farrell with aspenIbiz
This post is a follow up to my recent tweet about The Law of Perception.
Many people think marketing is a battle of products. In the long run, they believe the best product will win.
Marketing people are preoccupied with doing research and getting the facts. They then analyze the data to make sure the truth is on their side, confident they have the best product and that ultimately, the best product will win.
It is an illusion. All that exists in the world of marketing are perceptions in the minds of the customer or prospect (lead or applicant). Their perception is the reality ... everything else is an illusion.
Marketing is a manipulation of those perceptions and creating illusions to solve a problem of the prospect or customer. They don’t care about how good “what you have” is, compared to the competition … they just want to know it will solve their problem and work for them.
Your entire marketing efforts should be to meet and exceed those perceptions. You have to study how those perceptions are formed and focus your marketing campaigns on meeting and exceeding those perceptions.
For example the three largest selling Japanese imported cars in America are Honda, Toyota, and Nissan. The Japanese automobile manufactures sell the same cars in the USA as they do in Japan. If it was a battle of products, you would expect, percentage wise, the same sales volume would hold true for cars sold in the USA as in Japan. Yet in Japan, Toyota sells 4X as many automobiles as Honda does. Why?
To answer that, let’s think about the following interchange. If you told friends in New York you bought a Honda, they might ask, “Was it a Civic?, an Accord?, or a Pilot?” If you told a friend in Tokyo you bought a Honda, they might ask “what kind of motorcycle did you buy?” In Japan, Honda is perceived as a motorcycle company and most people in Japan don’t want to buy a car from a motorcycle company.
Many Internet Marketing entrepreneurs are using techniques and tools like mind-mapping, keyword research, “Attraction Marketing Formula,” “Magnetic Sponsoring,” and MindMeister to position themselves and their products to solve the needs of the customer or prospect. They use hypnotic writing skills to not emphasize why their offering is better, feature and function-wise, over a competitor’s but to develop a message that will seduce and persuade a customer that what is offered will work for them.
Marketing is not a battle of products. It is a battle of perceptions.
You can find out more about Internet Marketing and home-based businesses by reading updates that will be posted at my blog over the next few weeks.
As a former engineer with General Dynamics and management consultant at Deloitte … I am on a mission to empower individuals by increasing their financial literacy, improve their ability for personal sustainability, and contribute to the program that has a goal of creating 100 Millionaires by 2012.
Until next time, I invite you to:
Meet me at Facebook :
Follow me on my Blog :
Watch me on my YouTube channel :
Join me in my venture at aspenIbiz as I pursue financial literacy and alternative business opportunities with multiple income streams.
When not traveling for business or pleasure, Mike operates his own Internet Marketing company and consulting firm from his home in the mountains of Colorado.
In closing, if you are an entrepreneur, a business owner, employed in an 8-5 job, or recently retired, yet still wanting to be plugged-in to the next wave of economic prosperity, you can join me in pursuing the lifestyle you want to live by following this aspenIbiz link.
Many people think marketing is a battle of products. In the long run, they believe the best product will win.
Marketing people are preoccupied with doing research and getting the facts. They then analyze the data to make sure the truth is on their side, confident they have the best product and that ultimately, the best product will win.
It is an illusion. All that exists in the world of marketing are perceptions in the minds of the customer or prospect (lead or applicant). Their perception is the reality ... everything else is an illusion.
Marketing is a manipulation of those perceptions and creating illusions to solve a problem of the prospect or customer. They don’t care about how good “what you have” is, compared to the competition … they just want to know it will solve their problem and work for them.
Your entire marketing efforts should be to meet and exceed those perceptions. You have to study how those perceptions are formed and focus your marketing campaigns on meeting and exceeding those perceptions.
For example the three largest selling Japanese imported cars in America are Honda, Toyota, and Nissan. The Japanese automobile manufactures sell the same cars in the USA as they do in Japan. If it was a battle of products, you would expect, percentage wise, the same sales volume would hold true for cars sold in the USA as in Japan. Yet in Japan, Toyota sells 4X as many automobiles as Honda does. Why?
To answer that, let’s think about the following interchange. If you told friends in New York you bought a Honda, they might ask, “Was it a Civic?, an Accord?, or a Pilot?” If you told a friend in Tokyo you bought a Honda, they might ask “what kind of motorcycle did you buy?” In Japan, Honda is perceived as a motorcycle company and most people in Japan don’t want to buy a car from a motorcycle company.
Many Internet Marketing entrepreneurs are using techniques and tools like mind-mapping, keyword research, “Attraction Marketing Formula,” “Magnetic Sponsoring,” and MindMeister to position themselves and their products to solve the needs of the customer or prospect. They use hypnotic writing skills to not emphasize why their offering is better, feature and function-wise, over a competitor’s but to develop a message that will seduce and persuade a customer that what is offered will work for them.
Marketing is not a battle of products. It is a battle of perceptions.
You can find out more about Internet Marketing and home-based businesses by reading updates that will be posted at my blog over the next few weeks.
As a former engineer with General Dynamics and management consultant at Deloitte … I am on a mission to empower individuals by increasing their financial literacy, improve their ability for personal sustainability, and contribute to the program that has a goal of creating 100 Millionaires by 2012.
Until next time, I invite you to:
Meet me at Facebook :
Follow me on my Blog :
Watch me on my YouTube channel :
Join me in my venture at aspenIbiz as I pursue financial literacy and alternative business opportunities with multiple income streams.
When not traveling for business or pleasure, Mike operates his own Internet Marketing company and consulting firm from his home in the mountains of Colorado.
In closing, if you are an entrepreneur, a business owner, employed in an 8-5 job, or recently retired, yet still wanting to be plugged-in to the next wave of economic prosperity, you can join me in pursuing the lifestyle you want to live by following this aspenIbiz link.
Tuesday, December 15, 2009
The Law of the Mind – It’s better to be first in the mind than to be first in the marketplace … Ries & Trout explained by Mike Farrell with aspenIbiz
This post is a follow up to my recent tweet about The Law of the Mind.
The law of the mind follows from the law of perception. If marketing is a battle of perception, not product, then the mind takes precedence over the marketplace.
For example IBM wasn’t first in the marketplace with the mainframe computer … Remington Rand was first with the Univac. But thanks to massive marketing efforts, IBM got into the mind first and won the computer battle early for mainframe computers.
Many entrepreneurs are tripped up by this law. Someone has an idea or concept they believe will revolutionize an industry however the problem is getting the idea or concept in the prospect’s mind.
The conventional solution is to throw money at marketing your product but this is not the way to do it. There is more money wasted in marketing than any other human activity … you can’t change a mind once a mind is made up.
This principle accounts for the mystery of the well-formed opinion that can almost instantly appear in a person’s mind. One day you have never heard of a person. The next day a person is famous … remember Susan Boyle singing “I Dreamed a Dream” on Britain’s Got Talent in April 2009 … they have gone viral. And, the “overnight sensation” is not an unusual phenomenon.
So what does one do? … well, you don’t just throw money at marketing your product.
You define your marketing and sales funnel. You launch your product, you get some buzz, and you monitor & test the reaction.
If the product is not obtaining traction, don’t throw money at more marketing but make a minor change to your offering, or your marketing campaign, and do a soft re-launch of your product and again, monitor and test the reaction.
Use tracking and web analytics software tools to determine if your product is getting 1st in the mind of your customers. If your product is not top of mind with your customer, make another change, do another soft re-launch, monitor, track, and measure again. Iterate through this activity until your product is 1st in the mind of your customers.
Let me conclude with another example … when the personal computer industry started, the Altair 8800 was first in the marketplace and competing products were introduced a short while later like the Commodore Pet, the Apple II, and the Radio Shack TRS-80.
Despite being 1st to market, the Altair 8800 is gone and the only surviving computer company of this group is Apple with an entire new line of products like the MacPro, MacBook, iPod, iPhone, iTunes and more … why did this happen? The other companies and products had a difficult name to remember and Apple became 1st in the mind of their target market.
Many Internet Marketing entrepreneurs are following a concept called “Split Testing” and using Web Analytics tools to measure the mindshare their product obtains in the marketplace. They must ensure their brand, You Inc and their product, is 1st in the mind of their customers … MLM Marketing is a battle of perceptions, not products.
You can find out more about Internet Marketing and home-based businesses by reading updates that will be posted at my blog over the next few weeks.
As a former engineer with General Dynamics and management consultant at Deloitte … I am on a mission to empower individuals by increasing their financial literacy, improve their ability for personal sustainability, and contribute to the program that has a goal of creating 100 Millionaires by 2012.
Until next time, I invite you to:
Meet me at Facebook :
Follow me on my Blog :
Watch me on my YouTube channel :
Join me in my venture at aspenIbiz as I obtain more financial education and pursue alternative business opportunities with multiple income streams.
When not traveling for business or pleasure, Mike operates his own Internet Marketing company and consulting firm from his home in the mountains of Colorado.
In closing, if you are a reluctant entrepreneur, a business owner, employed in an 8-5 job, or recently retired, yet still wanting to be plugged-in to the next wave of economic prosperity, you can join me in pursuing the lifestyle you want to live by following this aspenIbiz link.
The law of the mind follows from the law of perception. If marketing is a battle of perception, not product, then the mind takes precedence over the marketplace.
For example IBM wasn’t first in the marketplace with the mainframe computer … Remington Rand was first with the Univac. But thanks to massive marketing efforts, IBM got into the mind first and won the computer battle early for mainframe computers.
Many entrepreneurs are tripped up by this law. Someone has an idea or concept they believe will revolutionize an industry however the problem is getting the idea or concept in the prospect’s mind.
The conventional solution is to throw money at marketing your product but this is not the way to do it. There is more money wasted in marketing than any other human activity … you can’t change a mind once a mind is made up.
This principle accounts for the mystery of the well-formed opinion that can almost instantly appear in a person’s mind. One day you have never heard of a person. The next day a person is famous … remember Susan Boyle singing “I Dreamed a Dream” on Britain’s Got Talent in April 2009 … they have gone viral. And, the “overnight sensation” is not an unusual phenomenon.
So what does one do? … well, you don’t just throw money at marketing your product.
You define your marketing and sales funnel. You launch your product, you get some buzz, and you monitor & test the reaction.
If the product is not obtaining traction, don’t throw money at more marketing but make a minor change to your offering, or your marketing campaign, and do a soft re-launch of your product and again, monitor and test the reaction.
Use tracking and web analytics software tools to determine if your product is getting 1st in the mind of your customers. If your product is not top of mind with your customer, make another change, do another soft re-launch, monitor, track, and measure again. Iterate through this activity until your product is 1st in the mind of your customers.
Let me conclude with another example … when the personal computer industry started, the Altair 8800 was first in the marketplace and competing products were introduced a short while later like the Commodore Pet, the Apple II, and the Radio Shack TRS-80.
Despite being 1st to market, the Altair 8800 is gone and the only surviving computer company of this group is Apple with an entire new line of products like the MacPro, MacBook, iPod, iPhone, iTunes and more … why did this happen? The other companies and products had a difficult name to remember and Apple became 1st in the mind of their target market.
Many Internet Marketing entrepreneurs are following a concept called “Split Testing” and using Web Analytics tools to measure the mindshare their product obtains in the marketplace. They must ensure their brand, You Inc and their product, is 1st in the mind of their customers … MLM Marketing is a battle of perceptions, not products.
You can find out more about Internet Marketing and home-based businesses by reading updates that will be posted at my blog over the next few weeks.
As a former engineer with General Dynamics and management consultant at Deloitte … I am on a mission to empower individuals by increasing their financial literacy, improve their ability for personal sustainability, and contribute to the program that has a goal of creating 100 Millionaires by 2012.
Until next time, I invite you to:
Meet me at Facebook :
Follow me on my Blog :
Watch me on my YouTube channel :
Join me in my venture at aspenIbiz as I obtain more financial education and pursue alternative business opportunities with multiple income streams.
When not traveling for business or pleasure, Mike operates his own Internet Marketing company and consulting firm from his home in the mountains of Colorado.
In closing, if you are a reluctant entrepreneur, a business owner, employed in an 8-5 job, or recently retired, yet still wanting to be plugged-in to the next wave of economic prosperity, you can join me in pursuing the lifestyle you want to live by following this aspenIbiz link.
Friday, December 11, 2009
The Law of the Category ... Ries & Trout as explained by Mike Farrell with aspenIbiz
This post is a follow up to my recent tweet about The Law of the Category.
If you didn’t know the name of the second person to fly solo across the Atlantic, you are probably thinking you have no chance of knowing the third person to fly solo across the Atlantic ... but you do ... it is Amelia Earhart ... however she is better known as the first woman to fly solo across the Atlantic – a new category.
Creating categories is counter to classical marketing thinking which is brand oriented. Forget the brand – think categories. Leads for your business are on the defensive because everyone is selling why their brand is better. But prospects have an open mind when it comes to categories because everyone is interested in what’s new ... few are interested in what’s better.
Let me conclude with a couple more examples. After Heineken, a high-priced (and imported) beer, became a success, Anheuser Bush created and promoted Michelob ... a high-priced domestic (a new category) beer and Michelob outsells Heineken by 2:1. Charles Schwab didn’t open a better brokerage firm ... he opened the 1st discount broker (a new category).
Many Internet Marketing entrepreneurs are using “MyStory” marketing to define their category and be first in their category with brand You, Inc. ... marketing is a battle of perceptions, not products.
You can find out more about Internet Marketing and home-based businesses by reading updates that will be posted at my blog over the next few weeks.
As a former engineer with General Dynamics and management consultant at Deloitte ... I am on a mission to empower individuals by increasing their financial literacy, improve their ability for personal sustainability, and contribute to the program that has a goal of creating 100 Millionaires by 2012.
Until next time, I invite you to:
Meet me at Facebook :
Follow me on my Blog :
Watch me on my YouTube channel :
Join me in my venture at aspenIbiz as I pursue financial literacy and alternative business opportunities with multiple income streams.
When not traveling for business or pleasure, Mike operates his own Internet Marketing company and consulting firm from his home in the mountains of Colorado.
In closing, if you are an entrepreneur, a business owner, employed in an 8-5 job, or recently retired, yet still wanting to be plugged-in to the next wave of economic prosperity, you can join me in pursuing the lifestyle you want to live by following this link to aspenIbiz .
If you didn’t know the name of the second person to fly solo across the Atlantic, you are probably thinking you have no chance of knowing the third person to fly solo across the Atlantic ... but you do ... it is Amelia Earhart ... however she is better known as the first woman to fly solo across the Atlantic – a new category.
Creating categories is counter to classical marketing thinking which is brand oriented. Forget the brand – think categories. Leads for your business are on the defensive because everyone is selling why their brand is better. But prospects have an open mind when it comes to categories because everyone is interested in what’s new ... few are interested in what’s better.
Let me conclude with a couple more examples. After Heineken, a high-priced (and imported) beer, became a success, Anheuser Bush created and promoted Michelob ... a high-priced domestic (a new category) beer and Michelob outsells Heineken by 2:1. Charles Schwab didn’t open a better brokerage firm ... he opened the 1st discount broker (a new category).
Many Internet Marketing entrepreneurs are using “MyStory” marketing to define their category and be first in their category with brand You, Inc. ... marketing is a battle of perceptions, not products.
You can find out more about Internet Marketing and home-based businesses by reading updates that will be posted at my blog over the next few weeks.
As a former engineer with General Dynamics and management consultant at Deloitte ... I am on a mission to empower individuals by increasing their financial literacy, improve their ability for personal sustainability, and contribute to the program that has a goal of creating 100 Millionaires by 2012.
Until next time, I invite you to:
Meet me at Facebook :
Follow me on my Blog :
Watch me on my YouTube channel :
Join me in my venture at aspenIbiz as I pursue financial literacy and alternative business opportunities with multiple income streams.
When not traveling for business or pleasure, Mike operates his own Internet Marketing company and consulting firm from his home in the mountains of Colorado.
In closing, if you are an entrepreneur, a business owner, employed in an 8-5 job, or recently retired, yet still wanting to be plugged-in to the next wave of economic prosperity, you can join me in pursuing the lifestyle you want to live by following this link to aspenIbiz .
Monday, December 7, 2009
Conspiracy by the Rich for Your Money – Why We Need More Financial Education
I am working on a series of articles about the conspiracy for your money.
These articles will range from how relevant the financial conditions were, at the time the book “The Wonderful Wizard of OZ” was written, to economic conditions we are experiencing today (including how similar the characters in the story are to the real life politicians, bureaucrats, and elites in and around DC and NYC today) … to another book that is getting very popular titled “The Creature from Jekyll Island – A Second Look at the Federal Reserve” including a discussion about the recent TARP (Troubled Asset Relief Program) and bailout of Wall Street where the question was who would eat the losses of the derivative trades placed by the large financial institutions.
Would the losses be taken by the financial services community that earned millions in fees each year of the debacle or would the losses be transferred to the taxpayer and their offspring, young, and yet-to-be born, who would go through their entire adult life burdened by heavy debts?
In the course of researching material, I noticed a recent WSJ article that highlighted the “Coinage Act of 1792” that prescribed the death penalty for any official who fraudulently debased the people’s money. The article’s author essentially wondered if the officials at the Federal Reserve Bank were getting nervous or just feeling lucky that they might only lose their job.
I trust these two items point out the need for life long learning, especially in the area of financial education, so that we increase our financial literacy and with the resulting empowerment, we will open our eyes to alternative wealth creating opportunities (including non-dollar denominated investments) and how this education and these opportunities will be the key to resolving the GFC, i.e. the global financial crisis, to paraphrase a quote from Steve Forbes.
I invite you to monitor my blog and watch for the series of articles about the conspiracy for your money, as well as alternative wealth creating opportunities.
Farrell, a former engineer with General Dynamics and management consultant at Deloitte … is on a mission to empower individuals by increasing their financial literacy, improve their ability for personal sustainability, and contribute to the program that has a goal of creating 100 Millionaires by 2012.
Until next time, I invite you to:
Meet me at Facebook :
Follow me on my blog :
Watch me on my YouTube channel :
Join me in my venture at aspenIbiz as I pursue financial literacy and alternative business opportunities with multiple income streams.
When not traveling for business or pleasure, Farrell operates his own internet marketing company and consulting firm from his home in the mountains of Colorado.
In closing, if you are an entrepreneur, a business owner, employed in an 8-5 job, or recently retired, yet still wanting to be plugged-in to the next wave of economic prosperity, you can join him in pursuing the lifestyle you want to live by following this aspenIbiz link .
These articles will range from how relevant the financial conditions were, at the time the book “The Wonderful Wizard of OZ” was written, to economic conditions we are experiencing today (including how similar the characters in the story are to the real life politicians, bureaucrats, and elites in and around DC and NYC today) … to another book that is getting very popular titled “The Creature from Jekyll Island – A Second Look at the Federal Reserve” including a discussion about the recent TARP (Troubled Asset Relief Program) and bailout of Wall Street where the question was who would eat the losses of the derivative trades placed by the large financial institutions.
Would the losses be taken by the financial services community that earned millions in fees each year of the debacle or would the losses be transferred to the taxpayer and their offspring, young, and yet-to-be born, who would go through their entire adult life burdened by heavy debts?
In the course of researching material, I noticed a recent WSJ article that highlighted the “Coinage Act of 1792” that prescribed the death penalty for any official who fraudulently debased the people’s money. The article’s author essentially wondered if the officials at the Federal Reserve Bank were getting nervous or just feeling lucky that they might only lose their job.
I trust these two items point out the need for life long learning, especially in the area of financial education, so that we increase our financial literacy and with the resulting empowerment, we will open our eyes to alternative wealth creating opportunities (including non-dollar denominated investments) and how this education and these opportunities will be the key to resolving the GFC, i.e. the global financial crisis, to paraphrase a quote from Steve Forbes.
I invite you to monitor my blog and watch for the series of articles about the conspiracy for your money, as well as alternative wealth creating opportunities.
Farrell, a former engineer with General Dynamics and management consultant at Deloitte … is on a mission to empower individuals by increasing their financial literacy, improve their ability for personal sustainability, and contribute to the program that has a goal of creating 100 Millionaires by 2012.
Until next time, I invite you to:
Meet me at Facebook :
Follow me on my blog :
Watch me on my YouTube channel :
Join me in my venture at aspenIbiz as I pursue financial literacy and alternative business opportunities with multiple income streams.
When not traveling for business or pleasure, Farrell operates his own internet marketing company and consulting firm from his home in the mountains of Colorado.
In closing, if you are an entrepreneur, a business owner, employed in an 8-5 job, or recently retired, yet still wanting to be plugged-in to the next wave of economic prosperity, you can join him in pursuing the lifestyle you want to live by following this aspenIbiz link .
Sunday, December 6, 2009
The Law of Leadership ... Ries & Trout; as explained by Mike Farrell with aspenIbiz
This post is a follow up to my recent tweet about The Law of Leadership - It is better to be first than it is to be better. An example of this law of leadership is illustrated by the following two questions. 1) What is the name of the first person to fly solo across the Atlantic Ocean? Answer - Charles Lindbergh. 2) Who was the second person to fly solo across the Atlantic Ocean? Answer - Bert Hinkler. Bert was a better pilot than Lindbergh, he flew across the Atlantic faster than Lindbergh, and he consumed less fuel on his trip across the Atlantic than Lindbergh. Yet who has ever heard of Bert Hinkler?
The key issue in marketing is not convincing prospects that you have a better product or service. The key issue is to create a category you can be first in ... hence the interest in "MyStory" marketing because you are the category and you are first in your category. Marketing is a battle of perceptions, not products.
Let me conclude with a couple more examples.
Neil Armstrong was the first person to walk on the moon. Who was second?
George Washington was the first president of the United States. Who was second?
Gatorade was the first sports drink. What was second?
If you are not first in your prospect's mind, you are doomed to languish forever.
As an Internet Marketing entrepreneur, be sure you avoid the fate of Buzz Aldrin, John Adams, and some unknown sports drink that were all second and will languish forever.
You can find out more about Internet Marketing and home-based businesses by reading updates that will be posted at my blog over the next few weeks.
As a former engineer with General Dynamics and management consultant at Deloitte … I am on a mission to empower individuals by increasing their financial literacy, improve their ability for personal sustainability, and contribute to the program that has a goal of creating 100 Millionaires by 2012.
Until next time, I invite you to:
Meet me at Facebook :
Follow me on my Blog :
Watch me on my YouTube channel :
Join me in my venture at aspenIbiz as I pursue financial literacy and alternative business opportunities with multiple income streams.
When not traveling for business or pleasure, Mike operates his own Internet Marketing company and consulting firm from his home in the mountains of Colorado.
In closing, if you are an entrepreneur, a business owner, employed in an 8-5 job, or recently retired, yet still wanting to be plugged-in to the next wave of economic prosperity, you can join me in pursuing the lifestyle you want to live by following this aspenIbiz link.
The key issue in marketing is not convincing prospects that you have a better product or service. The key issue is to create a category you can be first in ... hence the interest in "MyStory" marketing because you are the category and you are first in your category. Marketing is a battle of perceptions, not products.
Let me conclude with a couple more examples.
Neil Armstrong was the first person to walk on the moon. Who was second?
George Washington was the first president of the United States. Who was second?
Gatorade was the first sports drink. What was second?
If you are not first in your prospect's mind, you are doomed to languish forever.
As an Internet Marketing entrepreneur, be sure you avoid the fate of Buzz Aldrin, John Adams, and some unknown sports drink that were all second and will languish forever.
You can find out more about Internet Marketing and home-based businesses by reading updates that will be posted at my blog over the next few weeks.
As a former engineer with General Dynamics and management consultant at Deloitte … I am on a mission to empower individuals by increasing their financial literacy, improve their ability for personal sustainability, and contribute to the program that has a goal of creating 100 Millionaires by 2012.
Until next time, I invite you to:
Meet me at Facebook :
Follow me on my Blog :
Watch me on my YouTube channel :
Join me in my venture at aspenIbiz as I pursue financial literacy and alternative business opportunities with multiple income streams.
When not traveling for business or pleasure, Mike operates his own Internet Marketing company and consulting firm from his home in the mountains of Colorado.
In closing, if you are an entrepreneur, a business owner, employed in an 8-5 job, or recently retired, yet still wanting to be plugged-in to the next wave of economic prosperity, you can join me in pursuing the lifestyle you want to live by following this aspenIbiz link.
Tuesday, December 1, 2009
Baby Boomers - Learn Video Marketing as Taught by Mike Koenigs and Used by Tony Robbins and Paula Abdul suggests Mike Farrell with aspenIbiz
In this post, I am going to provide you an overview of video marketing, based on a course I recently attended and illustrate for you several forces that are converging to create an effective revenue generating opportunity.
I recently completed a 5 hour course on personal branding and video marketing. This course provided a unique perspective on what it takes to be successful with Internet Marketing. The following 5 topics were covered in the course:
- creating your personal brand;
- establishing yourself as an expert authority;
- conducting research on keywords and how to use them strategically;
- follow a 10X10X4 process to create your brand and market with video; and
- tips and techniques to easily scale, replicate, and produce results.
The strategies that were presented in this course are proven and cutting edge … it is easy to see why leading life strategist Tony Robbins, Paula Abdul formerly of American Idol, and physician & celebrity author of spirituality & mind/body medicine Deepak Chopra are all utilizing the skills and expertise of Mike Koenigs who was the course instructor and is Chief Internet Marketer of Digital Café Studios.
In addition to working with these high profile individuals, Koenigs’ approach is being sought and deployed by a revitalized sector of the economy … the entrepreneurial home-based business owner.
As a result of the current economic turmoil and financial crisis, we are seeing the convergence of several powerful forces:
- an economy that is re-inventing itself and increasingly using disintermediation;
- innovation and increased use of “search” on the internet; and
- resurgence of entrepreneurialism and home-based businesses.
The financial turmoil is causing businesses to restructure they way they operate and they are reducing capital intensive assets like brick and mortar sales locations. As a result, disintermediation is occurring where the middleman is cut out and there is an increasing use of the Internet and agents to market and sell products.
Innovation on the Internet is proceeding at a super-fast pace. Phone books are going away … print advertising is disappearing … at any time over 1.5B people are searching for something on the internet. When you buy something on the Internet, you want to buy from someone that you believe is an authority and someone that you can trust. As a result, there is innovation occurring on the Internet with the Web 2.0 technologies that include social networking, blogs, video-sharing channels, and micro-blogging … these are being used by agents and representatives with home-based businesses to become a trusted authority.
A recent worse-than-expected jobs report puts the official unemployment rate at a hair below 10% … highest in 26 years. If you add those people that are out-of-work longer than six months, that are working part-time but want a full-time job, and those who want a full-time job but have stopped looking, the unemployment rate goes up to 17% or close to 30M people.
Plus, many baby boomers are realizing that as a result of recent financial turmoil, they have gotten no where in the past 30-40 years with their investments, leaving them with no nest egg and the realization they will need to work longer.
However, without conventional jobs, many baby-boomers are turning entrepreneurial and establishing home-based businesses. They are using the Internet as a channel and they are learning techniques offered by Koenigs to develop personal brands and to utilize social media tools, with video marketing, to become trusted authorities as they perform as marketing and sales agents for products and services.
In addition, Koenigs firm has a Web 2.0 syndication service, called Traffic Geyser, that distributes over a million videos a week and by using his techniques you can generate top ranking, web traffic, and leads in minutes that will help you market products that will sell like crazy.
I trust this article has provided you with some insight several converging factors leading baby-boomers to establish home-based businesses and an overview of using personal branding and video marketing to create a trusted relationship with potential customers in order to increase sales results.
The entire article can be found here .
You can find out more about personal branding, video marketing, and home-based businesses by reading updates that will be posted at Farrell’s blog over the next few weeks which is at http://aspenIbiz.blogspot.com
Farrell, a former engineer with General Dynamics and management consultant at Deloitte … is on a mission to empower individuals by increasing their financial literacy, improve their ability for personal sustainability, and contribute to the program that has a goal of creating 100 Millionaires by 2012.
He favors a recent quote from Steve Forbes. Forbes says “financial education and the resulting empowerment are the keys to recovery from this ongoing financial crisis.”
In addition, Farrell invites you to:
Meet me at Facebook :
Follow me on my blog :
Watch me on my YouTube channel :
Join my venture at aspenIbiz as I pursue financial literacy and alternative business opportunities with multiple income streams.
When not traveling for business or pleasure, Farrell operates his own internet marketing company and consulting firm from his home in the mountains of Colorado.
In closing, if you are an entrepreneur, a business owner, employed in an 8-5 job, or recently retired, yet still wanting to be plugged-in to the next wave of economic prosperity, you can join him in pursuing the lifestyle you want to live by following the aspenIbiz link provided above.
You can watch my video update of this article here .
I recently completed a 5 hour course on personal branding and video marketing. This course provided a unique perspective on what it takes to be successful with Internet Marketing. The following 5 topics were covered in the course:
- creating your personal brand;
- establishing yourself as an expert authority;
- conducting research on keywords and how to use them strategically;
- follow a 10X10X4 process to create your brand and market with video; and
- tips and techniques to easily scale, replicate, and produce results.
The strategies that were presented in this course are proven and cutting edge … it is easy to see why leading life strategist Tony Robbins, Paula Abdul formerly of American Idol, and physician & celebrity author of spirituality & mind/body medicine Deepak Chopra are all utilizing the skills and expertise of Mike Koenigs who was the course instructor and is Chief Internet Marketer of Digital Café Studios.
In addition to working with these high profile individuals, Koenigs’ approach is being sought and deployed by a revitalized sector of the economy … the entrepreneurial home-based business owner.
As a result of the current economic turmoil and financial crisis, we are seeing the convergence of several powerful forces:
- an economy that is re-inventing itself and increasingly using disintermediation;
- innovation and increased use of “search” on the internet; and
- resurgence of entrepreneurialism and home-based businesses.
The financial turmoil is causing businesses to restructure they way they operate and they are reducing capital intensive assets like brick and mortar sales locations. As a result, disintermediation is occurring where the middleman is cut out and there is an increasing use of the Internet and agents to market and sell products.
Innovation on the Internet is proceeding at a super-fast pace. Phone books are going away … print advertising is disappearing … at any time over 1.5B people are searching for something on the internet. When you buy something on the Internet, you want to buy from someone that you believe is an authority and someone that you can trust. As a result, there is innovation occurring on the Internet with the Web 2.0 technologies that include social networking, blogs, video-sharing channels, and micro-blogging … these are being used by agents and representatives with home-based businesses to become a trusted authority.
A recent worse-than-expected jobs report puts the official unemployment rate at a hair below 10% … highest in 26 years. If you add those people that are out-of-work longer than six months, that are working part-time but want a full-time job, and those who want a full-time job but have stopped looking, the unemployment rate goes up to 17% or close to 30M people.
Plus, many baby boomers are realizing that as a result of recent financial turmoil, they have gotten no where in the past 30-40 years with their investments, leaving them with no nest egg and the realization they will need to work longer.
However, without conventional jobs, many baby-boomers are turning entrepreneurial and establishing home-based businesses. They are using the Internet as a channel and they are learning techniques offered by Koenigs to develop personal brands and to utilize social media tools, with video marketing, to become trusted authorities as they perform as marketing and sales agents for products and services.
In addition, Koenigs firm has a Web 2.0 syndication service, called Traffic Geyser, that distributes over a million videos a week and by using his techniques you can generate top ranking, web traffic, and leads in minutes that will help you market products that will sell like crazy.
I trust this article has provided you with some insight several converging factors leading baby-boomers to establish home-based businesses and an overview of using personal branding and video marketing to create a trusted relationship with potential customers in order to increase sales results.
The entire article can be found here .
You can find out more about personal branding, video marketing, and home-based businesses by reading updates that will be posted at Farrell’s blog over the next few weeks which is at http://aspenIbiz.blogspot.com
Farrell, a former engineer with General Dynamics and management consultant at Deloitte … is on a mission to empower individuals by increasing their financial literacy, improve their ability for personal sustainability, and contribute to the program that has a goal of creating 100 Millionaires by 2012.
He favors a recent quote from Steve Forbes. Forbes says “financial education and the resulting empowerment are the keys to recovery from this ongoing financial crisis.”
In addition, Farrell invites you to:
Meet me at Facebook :
Follow me on my blog :
Watch me on my YouTube channel :
Join my venture at aspenIbiz as I pursue financial literacy and alternative business opportunities with multiple income streams.
When not traveling for business or pleasure, Farrell operates his own internet marketing company and consulting firm from his home in the mountains of Colorado.
In closing, if you are an entrepreneur, a business owner, employed in an 8-5 job, or recently retired, yet still wanting to be plugged-in to the next wave of economic prosperity, you can join him in pursuing the lifestyle you want to live by following the aspenIbiz link provided above.
You can watch my video update of this article here .
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