What would it be like to quit your job and start over in a more appealing career?
If you are an older worker, youi may think that a major career change would require overcoming too many obstacles to be worthwhile like age discrimination, new technology, or a salary cut.
However the real obstacles to a midlife career change may reside in your own mind.
Here are several myths surrounding a midlife career change and these keep people from pursuing their dream job.
Myth 1. I am too old to make a career change. Without changing your perception of your capabilities, you will never make a successful career change. Unfortunately, while younger workers are often expected to explore different career paths, older workers are not encouraged to do so. And if you have progressed up the corporate ladder to an enviable position, friends and family may be shocked you would consider leaving success for uncharted waters. With this much pressure to stay put, it can be easy to allow your dream job to remain only a dream. Some serious soul-searching is needed to understand how and why you want your career to change, so you will have the conviction to stand up to others.
You can have access to one of the most powerful tools for self-improvement and goal attainment, so necessary in making a career change, by learning the techniques of Psycho-Cybernetics. In the book “The New Psycho-Cybernetics” Dan Kennedy updates the work of Maxwell Maltz. Kennedy explains that by using the techniques covered in this book, you will be able to improve your self-image and overcome limiting beliefs especially the myth that you are too old to make a career change.
Myth 2. If I make a career change, I will be starting at the bottom. Even though you may be new at a company, you are not the newbie you were when you entered the workforce. You have gained an impressive array of skills, plus you have professional wisdom and perspective acquired only through time. The key to bypassing entry-level status is to market these assets in your next interview.
Your life story and experience have greater importance and market value than you probably ever dreamed. The best way to make a difference in this world is to use your knowledge and advice to help others succeed. You can get paid, and bypass the entry-level status, by sharing your advice and how-to-information.
Myth 3. This old dog can’t learn new tricks. Says who? Of course there will be a learning curve to any new career you try. But isn’t having a new professional challenge part of why you seek this change? The goal is to find your innate strengths and interests.
Said another way is that once you know Why you want to do something, you will figure out How to do something… it is just natures way. Why is the reason we get out of bed in the morning. If you spring out of bed, you have a Why that is real, defined, and you believe in. If you have difficulty getting out of bed in the morning, then you need to find your Why. Simon Sinek provides examples in his book “Start with Why”. The Wright Brothers had a Why that was to develop a technology that would change the world. Steve Jobs of Apple had a Why which was to create value by disrupting the status quo in certain industries. Henry Ford wanted to provide a means of transportation for the common man not just to provide a faster horse. The power of learning something new comes from that part of our brain called the limbric brain and this power is astounding. It can influence us to do things that seem illogical or irrational. Without this power there would be no small businesses; there would be no exploration; there would be very little innovation; and there would be no great leaders to inspire all these things.
If these myths are stopping you from pursuing a career change in your midlife, expand your thinking about your capabilities instead of focusing on what you see holding you back. Also, consider that accepting these myths is easier than taking a risk. If you were to read the book “Start with Why” by Simon Sinek, it would fan the flames inside you, lead you to levels of excellence you never considered attainable, and debunk the myths surrounding a midlife career change.
If you are ready to take the professional plunge into a new career then you should “Go for it” with these words of caution.
Keep your expectations realistic. If you have been fantasizing that your dream job will be the antidote to your personal and professional troubles, you may be glorifying what a new career can really do. Research the economic outlook and job duties for your new career.
Give it time. Deciding to venture into a new career can mean changes in your work environment, coworkers, income, and how you view yourself. Even if your new position is something you have always wanted to do, all these changes can be a shock. Before calling it quits, allow enough time to let the dust settle and adjust to your new profession.
Know yourself. You have a history of professional and personal experience to draw from when determining your natural strengths. Think about what you truly enjoy, what you do well, and what you are proud of. Is there a underlying theme?
Another opportunity being considered by many seeking a career change is a home-based business opportunity. A home business can offer people a way to update their skills and use new tools to create new income opportunities. It can empower seasoned workers, seeking to a make a career change, to venture out on their own as entrepreneurs and grow in confidence, versus being consumed by the fear associated with a shrinking job market.
Technology is available to everyone at home and it is even better than what you can get in a large company. The best tools and support needed to run a home-based business are now available to individuals at an affordable cost. This makes a home-based business opportunity very appealing.
Many high profile business leaders, including the Oracle of Omaha, suggest that if you don’t focus on being an online entrepreneur, being self-employed, or being a small business owner, it will be a very tough road in the months and years ahead; actually they say, it will be an uphill battle.
This suggestion is attracting current and former doctors, CEOs, and other members of the corporate workforce that are seeking a way to leave their established and lucrative careers. They are in pursuit of new opportunities in the world of Social Media and Internet Marketing so they can generate income, prestige, independence, and financial rewards that exceed the levels obtained by most in their previous careers.
You can find out more about Internet Marketing and home-based businesses by reading updates that will be posted at my blog over the next few weeks.
Finally, a great book to read is "Linchpin" by Seth Godin as it explains to each of us how we can make an indispensable contribution to something we care about.
In closing, be sure to meet me at my website, WhoIsMikeFarrell, learn some tips about being No 1 on Google at aspenIbiz My Go-To-Market Partners, and learn how to be savvy with your money like the insiders at aspenIbiz The Conspiracy For Your Money Blog.
Please share this post with anyone that you think would benefit from this message!
Showing posts with label Trends not Fads. Show all posts
Showing posts with label Trends not Fads. Show all posts
Friday, September 30, 2011
Friday, July 29, 2011
The Law of Acceleration – Successful program are not built on fads, they are built on trends
A fad is a wave in the ocean and a trend is the tide.
A fad gets a lot of hype and a trend gets very little.
Like a wave, a fad is very visible but it goes up and down in a big hurry. Like the tide, a trend is almost invisible but it is very powerful over the long term.
A fad is a short-term phenomenon that might be profitable but a fad does not last long enough to do a company much good. Furthermore, a company often tends to gear up as if a fad were a trend. As a result, the company is often stuck with a lot of staff, expensive manufacturing facilities, and distribution networks.
A fashion, on the other hand, is a fad that repeats itself. Examples are short skirts for women and double breasted suits for men. Halley’s Comet is a fashion because it comes back every 75 years or so.
When the fad disappears, a company often goes into a deep financial shock. What happened to Atari is typical in this respect. And look how Coleco Industries handled the Cabbage Patch Kids. Those homely dools hit the market and started to take off. Coleco’s strategy was to milk the kids for all they were worth.
Hundreds of Cabbage Patch novelties flooded the toy stores. Pens, pencils, crayon boxes, games, clothing. Two years later, Coleco racked up sales of $776 million and profits of $83 million. Then the bottom dropped out of the Cabbage patch Kids. A few years later, Coleco went into Chapter 11.
Coleco died but the kids live on. Acquired by Hasbro, the Cabbage Patch Kids are now being handled conservatively and doing quite well.
Here is the paradox. If you were faced with a rapidly rising business, with all the characteristics of a fad, the best thing you could do would be to dampen the fad. By dampening the fad, you stretch the fad out and it becomes more like a trend.
You see this in the toy business. Some owners of hot toys want to put their hot toy name on everything. The result is that it becomes an enormous fad that is bound to collapse. When everybody has a Ninja turtle, nobody wants one anymore.
The Ninja turtle is a good example of a fad that collapses in a hurry because the owner of the concept got greedy. The owner fans the fad rather than dampening it.
On the other hand, the Barbie doll is a trend. When Barbie was invented year ago, the doll was never heavily merchandised into other areas. As a result, the Barbie doll has become a long-term trend in the toy business.
The most successful entertainers are the ones who control their appearances. They do not overextend themselves. They are not all over the place. They do not wear out their welcome.
Elvis Presley’s manager, Colonel Parker, made a deliberate attempt to restrict the number of appearances and records the King made. As a result, every time Elvis appeared, it was an event of enormous impact. Elvis himself contributed to this strategy by overdosing early and severely dampening his future appearances, as did Marilyn Monroe and James Dean.
Forget fads. And when they appear, try to dampen them.
But the best and most profitable thing to ride in marketing is a long-term trend.
It takes a while but many Internet Marketing entrepreneurs learn the Law of Acceleration. They learn to identify their target market with keyword research and keyword research tools as they know they can not guess what the market desires and it is difficult to benefit from all the hype. They work hard to maintain a long-term demand for their product and to never totally satisfy the demand … they enforce some scarcity.
To accomplish this, they use various methods, tools, and follow a traffic formula to build relationships with their leads and customers. They build websites that create trust. They collect name and email addresses using an Optin form on a Landing Page. They use email systems with both auto-responders and broadcast capabilities in order to send messages to their leads and customers. These email messages frequently send information, provide knowledge, and occasionally promote an offering. Many Internet Marketing entrepreneurs learn that leads and customers do not like to be sold to however they will browse and shop. Over an extended period of time, skilled Internet Marketers are able to use hypnotic writing skills, in their marketing campaigns, to get leads and customers to take the action they want. This is how they learn to identify a target market, stay focused, and add value to their target market. They learn to leverage the equity in their list and be successful in the world that includes the Law of Acceleration.
It looks easy but marketing is not a game for amateurs. Marketing is not a battle of products. It is all about the strategy you use to benefit from the Law of Acceleration as successful program are not built on fads, they are built on trends.
You can find out more about Internet Marketing and home-based businesses by reading updates that will be posted at my blog over the next few weeks.
Finally, a great book to read is "The 22 Immutable Laws of Marketing" by Ries & Trout. It is the source of some of the material provided in this article.
In closing, be sure to meet me at my website, WhoIsMikeFarrell, learn some tips about being No 1 on Google at aspenIbiz My Go-To-Market Partners, and learn how to be savvy with your money like the insiders at aspenIbiz The Conspiracy For Your Money Blog.
A fad gets a lot of hype and a trend gets very little.
Like a wave, a fad is very visible but it goes up and down in a big hurry. Like the tide, a trend is almost invisible but it is very powerful over the long term.
A fad is a short-term phenomenon that might be profitable but a fad does not last long enough to do a company much good. Furthermore, a company often tends to gear up as if a fad were a trend. As a result, the company is often stuck with a lot of staff, expensive manufacturing facilities, and distribution networks.
A fashion, on the other hand, is a fad that repeats itself. Examples are short skirts for women and double breasted suits for men. Halley’s Comet is a fashion because it comes back every 75 years or so.
When the fad disappears, a company often goes into a deep financial shock. What happened to Atari is typical in this respect. And look how Coleco Industries handled the Cabbage Patch Kids. Those homely dools hit the market and started to take off. Coleco’s strategy was to milk the kids for all they were worth.
Hundreds of Cabbage Patch novelties flooded the toy stores. Pens, pencils, crayon boxes, games, clothing. Two years later, Coleco racked up sales of $776 million and profits of $83 million. Then the bottom dropped out of the Cabbage patch Kids. A few years later, Coleco went into Chapter 11.
Coleco died but the kids live on. Acquired by Hasbro, the Cabbage Patch Kids are now being handled conservatively and doing quite well.
Here is the paradox. If you were faced with a rapidly rising business, with all the characteristics of a fad, the best thing you could do would be to dampen the fad. By dampening the fad, you stretch the fad out and it becomes more like a trend.
You see this in the toy business. Some owners of hot toys want to put their hot toy name on everything. The result is that it becomes an enormous fad that is bound to collapse. When everybody has a Ninja turtle, nobody wants one anymore.
The Ninja turtle is a good example of a fad that collapses in a hurry because the owner of the concept got greedy. The owner fans the fad rather than dampening it.
On the other hand, the Barbie doll is a trend. When Barbie was invented year ago, the doll was never heavily merchandised into other areas. As a result, the Barbie doll has become a long-term trend in the toy business.
The most successful entertainers are the ones who control their appearances. They do not overextend themselves. They are not all over the place. They do not wear out their welcome.
Elvis Presley’s manager, Colonel Parker, made a deliberate attempt to restrict the number of appearances and records the King made. As a result, every time Elvis appeared, it was an event of enormous impact. Elvis himself contributed to this strategy by overdosing early and severely dampening his future appearances, as did Marilyn Monroe and James Dean.
Forget fads. And when they appear, try to dampen them.
But the best and most profitable thing to ride in marketing is a long-term trend.
It takes a while but many Internet Marketing entrepreneurs learn the Law of Acceleration. They learn to identify their target market with keyword research and keyword research tools as they know they can not guess what the market desires and it is difficult to benefit from all the hype. They work hard to maintain a long-term demand for their product and to never totally satisfy the demand … they enforce some scarcity.
To accomplish this, they use various methods, tools, and follow a traffic formula to build relationships with their leads and customers. They build websites that create trust. They collect name and email addresses using an Optin form on a Landing Page. They use email systems with both auto-responders and broadcast capabilities in order to send messages to their leads and customers. These email messages frequently send information, provide knowledge, and occasionally promote an offering. Many Internet Marketing entrepreneurs learn that leads and customers do not like to be sold to however they will browse and shop. Over an extended period of time, skilled Internet Marketers are able to use hypnotic writing skills, in their marketing campaigns, to get leads and customers to take the action they want. This is how they learn to identify a target market, stay focused, and add value to their target market. They learn to leverage the equity in their list and be successful in the world that includes the Law of Acceleration.
It looks easy but marketing is not a game for amateurs. Marketing is not a battle of products. It is all about the strategy you use to benefit from the Law of Acceleration as successful program are not built on fads, they are built on trends.
You can find out more about Internet Marketing and home-based businesses by reading updates that will be posted at my blog over the next few weeks.
Finally, a great book to read is "The 22 Immutable Laws of Marketing" by Ries & Trout. It is the source of some of the material provided in this article.
In closing, be sure to meet me at my website, WhoIsMikeFarrell, learn some tips about being No 1 on Google at aspenIbiz My Go-To-Market Partners, and learn how to be savvy with your money like the insiders at aspenIbiz The Conspiracy For Your Money Blog.
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